Would you rather watch a short, 2-minute explainer video about a product or business idea? Or read paragraphs and paragraphs of written content containing the same information?
What’s more, explainer videos should be engaging and informative, giving a clear message to online users.
Other than the obvious, there are many reasons as to why explainer videos are so important.
To clarify this, we are going to give you some of these reasons, so let’s begin…
Increase in conversion rates
Did you know that the longer online users stay on your website, the more likely they are to convert? It’s true.
To prove this, unbounce has released data stating that explainer videos increase conversion rates by as much as 20%.
What’s more, they are an easy way to help businesses keep track about what products and services online users are interested in.
Quick clarification of your product/service
The wonderful opportunity that explainer videos offer is the fact that visitors to your website won’t need to read through pages and pages of content to figure out what your product or service is all about.
Due to the length of explainer videos, users can watch them and know the important aspects of your product in a matter of seconds.
The increased generation of interest
The use of social media is very important to the marketing strategy of every business as it is an instant and effective way of creating brand awareness and generating interest.
With that, explainer videos should be distributed to the businesses social media channels.
Why? According to a C100 article, over 70% of internet users watch videos, which is an opportunity you cannot miss out on.
Google seems to love videos
As mentioned above, videos increase the amount of time users spend on your site. Why is this significant?
Longer exposure builds trust, which will show search engines that your site content is good.
Looking for proof? According to Moovly, with an explainer video embedded into your site, you are 53 times more likely to appear first on Google.
Video content goes hand-in-hand with mobile
Did you know that around 90% of consumers watch videos on their mobile? The video audience is constantly growing because of two important aspects of this day and age:
- The number of smartphone users is growing.
- More and more individuals like to watch videos on the go.
What’s more, Google explains how smartphone users are far more likely to feel a sense of personal connection to brands showing video content than TV and desktop viewers.
Videos encourage social shares
Which are you more likely to watch and share; A video that explains an interesting topic in a short space of time, or a written piece of content on the same topic?
Why?
In most cases, the information provided in video content is easy to consume and sparks more emotion from viewers than similarly written content. More and more video content is being encouraged by social networks with new features being updated consistently to be video-friendly.
According to WYZOWL, 76% of users say they would share a branded video with their friends if it was entertaining.
More dynamic than still images and text
Due to the fact that it’s more dynamic than still images and text, the explainer video will bring more interest. This helps with the increase of engagement from social users.
Did you know that video was used in the past but was not successful? This is because of the slow internet speed that online users experience. However, due to the increased speed of internet uploads, downloads, and ping times, video content is much easier to watch.
To conclude, as mentioned above, explainer videos are something that every business should invest in. It has a great ROI, increases traffic to your website and helps with conversions.
To help you, we have a team of marketing and multimedia experts that will create explainer videos that your audience just cannot resist. Interested? Try one of our business growth services. It’s exactly what you need.
