‘Content is King’ is a term that has been flying around the Digital Marketing sphere for quite some time. And with good reason. Great content is essential for SEO Marketing, and in the Digital Marketing hierarchy, surely wealds an accolade of the highest honour.
How has Marketing Changed?
In the last decade, marketing has changed dramatically. The internet has challenged all traditional forms of marketing and left most outdated efforts in its wake. In the past, a client sourcing your expertise might have reached out directly via phone and engaged with a dedicated sales team.
Nowadays, the web is our first point of access with a business, however big or small. Searching keywords related to their issue, it couldn’t be more important to have content that is visible, compelling and aesthetically engaging.
What is Content and how is it linked to SEO Marketing?
Today, effective marketing is about content. Creating high-quality, engaging and valuable content that will start your visitor on the sales funnel. Trust is built from the outset. As users check your site, they are looking to unpick your brand personality, legitimacy and value as a business.
As big and small businesses use content marketing to demonstrate expertise in their industry, the content in your Digital marketing strategy should be carefully considered and accurately executed.
The Marketing Funnel
Effective content marketing not only supports SEO efforts but all aspects of Digital Marketing as a whole. Let’s take a look at the Marketing Funnel:
At the top of the funnel, prospective customers are starting to become aware of a problem. There are brainstorming possible solutions to this problem. At this stage – good content plays the role of education. It provides the information they need to decide which solution is the best for them at that moment in time.
The middle of the funnel moves from awareness to interest. At this point, the prospective customer is evaluating their options for solving their issue. During the stage of the funnel, content is meant to further educate leads by providing information about their various options. This way they can narrow down their choices and get closer to a final purchasing decision.
As we reach the bottom of the marketing funnel, users are ready to take action and convert into paying customers. Content at this stage provides a gentle nudge in the direction towards a purchase, empowering them to make an informed decision.
Curated content is essential for each segment of the Marketing Funnel. Without it, users become disengaged and drop off at awareness of interest stage. To make sure this doesn’t happen for your Content and SEO Marketing, we have put together some top tips for nailing your content! Take a look below.
Top Tips for Content SEO Marketing
Decide on your Objectives
Ultimately, what are you trying to accomplish with your content? It really comes down to your core values as a business and what message you are trying to convey. When planning blog calendars, curating social media captions and writing website copy always bear in mind these questions:
- Who are you targeting?
- What is the best way to convey your brand values?
- How can you relate to consumers on a personal level?
- What are your brand guidelines and how can you best adhere to them with your content?
- What compelling content would you like to read if you were a consumer?
Once you have your objectives in mind it is much easier to determine the right tone of voice which best conveys your brand.
Write compelling content
Now that you have brainstormed about the style and tone of your content, it’s time to plan the topics. Think of some top themes which users will find most interesting and relate directly to your product or business. Then use a content calendar to stay organised and set deadlines to write, edit and publish your content. Not sure how to get started? Check out our 6 tips on how to create the perfect blog post?
If you’ve got masses of ideas but not enough time in the day to write your content, why not try outsourcing? Making use of a team of talented content writers who pride themselves on creating the best copy, article and blogs for various businesses, giving you time to concentrate on your overall strategy.
Effective content and SEO Marketing can help set you apart from your competitors. But only if you provide value for you customer. Content marketing is its most effective when it serves a specific and unmet need – like a tool to make their lives easier or a helpful guide to overcome a complex issue. Consistently providing value to your customers by demonstrating your expertise further positions your business as a thought leader in the industry and promotes loyalty.
What’s more, if the value of what you sell isn’t clear from the get-go you might be losing customers. To refine what makes you different and what aspect of your content sets you apart from your competitor. This way, consumers are bound to continue down the marketing funnel and buy into not only your products but also your brand values.
Optimise SEO Marketing with Keywords
While this is all well and good, without optimising your content it might not be visible to those who need to see it. SEO (Search Engine Optimisation) helps to get your website ranking higher on Google Search for specific keywords related to your business. Use tools such as SEMRush to research and collect keywords for your business.
The world of SEO is a daunting and complex one. Need some more help? Check out our 5 tactics for small business SEO to get you started.
Make your Website Visually Appealing
Lastly, it’s important that your Website looks good and functions well. Your main content marketing will be based here and attracting consumers and maintaining their attention is crucial. Poor website design can halt business growth, so make sure to use tools such as Google Analytics to track essential metrics such as Bounce Rate, Sessions and Goal Conversions. If you need help revamping your website, we have a fantastic Web Design and Development team to get your site where you want it to be.
Content Marketing Success
Overall, content marketing is essential for all other aspects of your Digital Marketing Strategy. Check out our various Business Growth Services to see how we can help make your Content Marketing strategy the best it can be.