The evolving role of the social media manager

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Are you curious about the role of social media managers and how they can help your business grow? In today’s digital age, social media has become an integral part of our daily lives and a crucial aspect of any business’s marketing strategy. It’s not just a way to connect with friends and family anymore; it’s also a way for businesses to connect with customers. 

And as social media grows, brands are investing more resources into it. Social media managers (SMMs) are becoming more integral across business functions, helping companies grow by creating a direct and personal connection with their customers, increasing brand awareness, and driving sales. Many small businesses that invest in social media are seeing significant returns on their investment, and social media managers are the driving force behind this success.

In order to truly succeed on social media, though, you need to trust your SMM and give them a little freedom to help your business reach new heights. Let’s dive in and explore why…

The growing importance of social media managers

First and foremost, social media managers are experts in their field. They’ve spent countless hours studying social media algorithms, analysing data, and crafting engaging content that resonates with your target audience. They know what works and what doesn’t, and they have a deep understanding of your brand’s voice and tone.

SMMs are also experts in understanding customer behaviour and needs because they have direct access to customer feedback and interactions. They have a unique perspective on how customers think and are able to gauge customer sentiment, preferences, and trends. People often use social media to voice their opinions, feedback, and concerns, making it a vital platform for businesses to listen and respond to their customers.

Over the years, the role of a social media manager has expanded – it’s no longer an entry-level position. It’s grown into a career that touches all areas of the business and is often a highly specialised and sought-after position. They’re skilled writers and communicators, responsible for engaging directly with customers, maintaining a brand’s reputation, collecting valuable customer insights in real-time, and providing customer support. 

Empowering your social media manager

This role has become increasingly important as social media continues to grow and become a primary means of communication between businesses and customers. And this increased responsibility means that SMMs need more support than ever before.

So, how can you give your social media manager the support they need to effectively perform their role? First, make sure they have the resources they need, such as access to analytics tools and social media management software. Second, you need to trust your social media manager. By trusting them, you’re giving them the freedom to be creative and experiment with new strategies. 

Remember, they know your audience better than anyone else, and they have the expertise to create content that truly engages and resonates with them. When you give them the freedom to do what they’re good at, you’re allowing them to take risks and try new things, which can lead to big rewards for your business.

But trust goes beyond just giving your SMM the freedom to be creative. It also means giving them the autonomy to make decisions on your behalf. Social media moves fast, and your social media manager needs to be able to respond to trends and conversations in real-time. If they’re constantly waiting for approval or second-guessing their decisions, they won’t be able to do their job effectively.

Trust is key

Trusting your social media manager also means understanding that social media is a long-term game. It’s not about quick wins or instant gratification – it’s about building relationships with your audience over time. Your SMM needs the freedom to create a long-term strategy that will help your business succeed over the long haul.

Of course, trust doesn’t mean blindly handing over the keys to your social media accounts and walking away. It’s important to establish clear goals and expectations and to regularly check in to make sure you’re on the same page. 

Now, you might be thinking, “But what if my social media manager makes a mistake?” And that’s a valid concern. But the reality is that mistakes happen, even to the best social media managers. The important thing is to learn from those mistakes and use them as an opportunity to improve.

One way to mitigate the risk of mistakes is to establish clear guidelines and protocols for your SMM to follow. This can include guidelines around tone and voice, as well as policies around responding to negative comments or social media crises. By establishing these guidelines upfront, you can give your social media manager the freedom to be creative while still ensuring that your brand is represented in a consistent and professional manner.

Social media management: essential for business success

The role of a social media manager has become increasingly important in today’s digital landscape. They’re experts in their field, and they know your audience better than anyone else. But, if you want your business to succeed on social media, you need to trust your SMM and give them the freedom to do what they’re good at. 

By giving them the autonomy to make decisions and be creative, you’re setting them up for success – and ultimately, helping your business succeed on social media. With the right support, your social media presence can provide customers with an exceptional brand experience that will keep them coming back for more. So go ahead, trust your social media manager – they’ve got this!


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