When was the last time you watched a video horizontally on your phone?
With mobile-first platforms like TikTok, Instagram Reels, and YouTube Shorts dominating our screens, vertical videos have become the go-to format for engaging audiences.
At Outsourcery, a leading provider of virtual assistants (VAs) with expertise in video editing, we understand the importance of adapting your video content to the way people consume media today.
Why Vertical Video Matters
- Mobile Domination: The majority of users in the UK and worldwide are consuming content on smartphones. Vertical videos eliminate the need for awkward screen rotations, offering a seamless viewing experience.
- Increased Engagement: Studies show vertical videos lead to higher engagement rates compared to landscape videos on mobile devices.
- Platform Optimisation: Popular social media platforms like Instagram and TikTok are designed primarily for vertical video content.
- Attention-Grabbing Potential: Vertical videos take up more real estate on mobile screens, making them more likely to grab attention in a crowded feed.
Shooting Vertical Videos for Success
- Embrace the Portrait Orientation: Film your videos in portrait mode, ensuring they fill the entire screen on mobile devices.
- Prioritise Composition: Focus on framing your subject effectively within the vertical space. Use the rule of thirds to create visually balanced compositions.
- Stability is Key: Invest in a mobile tripod or gimbal for smooth and stable footage. Shaky videos can be a major turnoff on mobile platforms.
- Think Close-Ups: Utilise close-up shots to showcase details and create a more intimate viewing experience on smaller screens.
- Lighting Matters: Ensure good lighting to enhance the quality of your vertical video content.
Editing for Vertical Video Victory
- Editing Software: Numerous mobile editing apps offer user-friendly tools for editing vertical videos.
- Consider Aspect Ratio: Choose an aspect ratio that’s optimised for your target platform (e.g., 9:16 for Instagram Stories).
- Creative Edits: Utilise editing features like text overlays, stickers, and animations to make your vertical video content engaging and visually appealing.
- Music and Sound Effects: Incorporate music and sound effects that complement your video and enhance the viewing experience.
- Length Matters: Keep your videos concise and engaging. Aim for lengths appropriate for each platform.
Outsourcery Your Partner in Vertical Video Success
Creating captivating vertical videos requires time, creativity, and an understanding of mobile-first platforms. Outsourcery skilled VAs offer:
- Concept Development: Our VAs can brainstorm compelling vertical video ideas aligned with your brand goals.
- Filming and Editing Expertise: They can film and edit high-quality vertical video content, ensuring optimal quality for mobile viewing.
- Platform Optimisation: Our VAs understand the nuances of various platforms and can tailor your video content for maximum impact on each platform.
- Analytics and Reporting: They can track the performance of your vertical video content and provide valuable insights for future optimisation.
Tap into the Power of Vertical Video
By embracing the shift to vertical video and tapping into the skills of our UK-based VAs, you can create content that connects with today’s mobile-first audience and increases your brand’s visibility in the UK market. So, are you ready to engage mobile viewers and make your mark with standout vertical videos?
