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A digital strategy for financial services

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Introduction

Capital Connect, a Birmingham-based financial advisory firm, offers tailored financial solutions to SMEs. To expand their client base, they needed an integrated digital marketing strategy that aligned with their business objectives.

The challenge

Capital Connect faced challenges in executing a cohesive digital marketing strategy, leading to fragmented campaigns and inconsistent messaging. They needed a solution that would streamline their efforts and enhance their digital presence.

The solution

Outsourcery assigned a digital marketing manager to Capital Connect, who developed an integrated plan encompassing content marketing, SEO, social media, and PPC advertising. The strategy aimed to unify their digital efforts and boost their online visibility.

How we got started

The digital marketing manager conducted a thorough audit of Capital Connect’s existing digital assets and campaigns. Based on this analysis, a comprehensive plan was crafted, focusing on keyword optimisation, targeted content, and cohesive social media activities.

The outcome

Within six months, Capital Connect saw a 50% increase in website traffic and a 35% rise in qualified leads. Their social media engagement grew by 40%, and their overall brand visibility significantly improved.

Our client's thoughts

“Outsourcery’s digital marketing strategy brought coherence to our campaigns and noticeably boosted our lead generation,” said James Carter, CEO of Capital Connect.

Key takeaways

Outsourcery's digital marketing management resulted in increased website traffic, higher lead generation, and enhanced brand visibility for Capital Connect.
 

If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey.
Reach out today and start exploring the benefits to your business.


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