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Digital marketing is an integral facet of every business. It is an area of your business that should be focusing on promoting your products and services with the end goal of generating consistent streams of revenue every month.
The reality is that most small to medium-sized business owners simply do not have the time to oversee this aspect of their business, that or they can’t afford it yet.  Many business owners are of the impression that there are more important costs to cover.
The truth is, in the digital age, an in-depth, targeted digital marketing strategy is imperative to your success and is no longer something that can be overlooked.
In fact, if your digital marketing efforts are successful, the rest of your entrepreneurial responsibilities will become simpler.
Thanks to the age of technology, hiring an expert to implement digital marketing has never been easier or more affordable.
Virtual Marketing Assistants are cost-effective, convenient and are an efficient and smart way to leverage the expertise of experienced marketing specialists that will support and sustain your business.

What does a virtual marketing assistant do?

Our virtual marketing assistants will work with you to build and execute your marketing initiatives and every day marketing tasks. They can help you with a wide array of projects including:

• SEO
• Proofreading and editing
• Website Design
• Email marketing
• Social media
• Blog writing

How will this benefit you and your organisation? Let’s look at the advantages of hiring a personal marketing assistant.

The importance of digital marketing

The age of technology has broadened marketing in its scope and reach. It opens the business up to a market of over 7 billion users, so the possibilities are endless.
The challenge arises when you as a business need to figure out who in this global audience your brand will resonate with. How do you target these people?
The first step for any business that wants to maximize their digital marketing opportunities is to build a great website.
What does this consist of?

• Mobile Compatibility
• Accessible to All Users
• Well Planned Information Architecture
• Well written, SEO optimised content
• Fast Load Times
• Browser Consistency
• Effective Navigation

Your website is where all roads must lead when it comes to your customer’s journey. All your digital marketing efforts are in support of getting your audience to visit your website to purchase your services or products.
Digital Marketing has several tools to offer. These include:

• SEO techniques
• Social media marketing
• E-mail marketing, link building
• Pay-Per-Click advertising
• Blogging
• Online paid advertising

The key to designing an effective and successful digital marketing strategy is to have a deep understanding of your business’s objectives.

Advantages of hiring a virtual marketing assistant

Experience

Given the evolution of marketing and its transition to digital technology, businesses should be looking for experienced digital marketers who can immediately contribute to their pursuit of success without breaking the budget.
Whether you are trying to define your brand, increase your visibility online or generate sales leads, marketing is a key component to your success.
Our virtual marketing assistants offer cost-effective, dedicated, ongoing marketing support.
The best part is that we pair you with an experienced marketing professional who is a personality fit. If you are unhappy with the virtual marketing assistant we’ve assigned to you, they will be replaced. They will develop a knowledge of your business and essentially become a valuable extension of your team.
And whether it’s graphic design, social media, blogging, web design, email marketing or otherwise, our virtual marketing assistants are supported by an experienced team of specialists.
Therefore, you won’t just be paying for an individual, but a creative collective of digital marketers who will transform the following aspects of your digital marketing efforts:

• Social media management
• Blogging & copywriting
• Content creation
• Graphic design
• Video editing
• Internet research
• Basic Website changes

Savings

A company that hires a virtual marketing assistant can save up to 55% of hiring a permanent employee to oversee the same responsibilities.
Our virtual marketing assistants are based in Cape Town, South Africa for the following reasons:
Robust infrastructure
The fibre optic connectivity, world-class data centres, and robust transport available in the Mother City all contribute to a reliable quality of service that is inexpensive and hassle-free.
Just 1- or 2-hours’ time difference
In the UK summer, it is 1 hour, and in winter Cape Town is just 2 hours ahead of the UK. This is great because, by the time you get started with your day, your virtual marketing assistant has already been working for a couple of hours.
International experience
Most of our team have spent several years in the US, UK and Europe before returning to their native South Africa.

Productivity

Think about it, you will only be paying for the hours your virtual marketing assistant spends on projects. Everything else is our responsibility. The whole point of this is so that you don’t have to deal with any headaches. This is a seamless solution to your digital marketing needs.
As a result, you’ll be freeing yourself of the intangible expenses such as the time and effort that goes into managing a permanent employee.
So, what are you waiting for? Hire a virtual marketing assistant today and transform your business for half the price of permanent employee.

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