Anchor People – Keeping campaigns on track without adding pressure
Our client's thoughts
“Our campaigns used to stall constantly. Now we have someone making sure things actually get done, and it’s made a huge difference.”
– Ella Harris, Head of Marketing, Anchor People
Introduction
Anchor People is an HR tech platform with a small in-house marketing team. As campaigns became more complex, internal coordination was slowing things down and deadlines were being missed.
The challenge
The marketing manager was stretched thin managing both strategy and execution. Campaign assets were delayed, follow-ups were being missed, and launches lacked structure. They needed someone to keep campaigns moving without hiring a full-time project manager.
The solution
Outsourcery placed a part-time Marketing Project Coordinator to manage campaign timelines, content tracking, and task ownership. The Outsourcerer now works within Asana, keeps stakeholders informed, chases deliverables, and prepares basic post-campaign reports.
The outcome
Campaigns are now delivered on time with less stress. The marketing manager has more time to focus on high-level planning, and the team feels better supported and more organised.
If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey. Reach out today and start exploring the benefits to your business.
