Search Results for: data analytics
The Power of Data Analytics: Unlocking Insights for Business Success
Not just a buzzword, data analytics is a powerful tool that can propel your business to new heights. It might sound like something only big corporations can afford, but thanks to advancements in technology, data analytics has become more accessible and affordable than ever before. So, why should you even care about getting to know […]
Using Analytics to Drive Business Growth: The Importance of Data in Digital Transformation
Today we’ll explore the world of data-driven growth and digital transformation. The stakes are high, and staying ahead in the market is more important than ever. This is where data analytics can make all the difference. Before we begin, imagine that you’re making informed decisions, uncovering hidden opportunities, and optimising your business strategies – all […]
Google Analytics 4: Benefits and Archiving Universal Analytics Data
The digital landscape is constantly evolving, and businesses need to stay up to date to remain competitive. One crucial tool for businesses to understand their customers and optimise their online presence is Google Analytics. The latest version, Google Analytics 4 (GA4), offers numerous benefits over its predecessor, Universal Analytics. In this article, we’ll explore the […]
Google Analytics 4: Benefits and Archiving Universal Analytics Data
The digital landscape is constantly evolving, and businesses need to stay up to date to remain competitive. One crucial tool for businesses to understand their customers and optimise their online presence is Google Analytics. The latest version, Google Analytics 4 (GA4), offers numerous benefits over its predecessor, Universal Analytics. In this article, we’ll explore the […]
The Power of LinkedIn Analytics in Your B2B Marketing Strategy
Have you ever wondered how to turbocharge your B2B marketing and turn those LinkedIn connections into fruitful opportunities? Well, you’ve come to the right place because today, we’re exploring how you can use data to enhance and strategise your business. We get it – LinkedIn might not be the first platform that pops into your […]
Using Data to Refine Your Understanding of Your Target Audience
Let’s paint a vivid picture. You’re at a lavish masquerade ball on a mission to find one particular individual among the throngs of masked guests. But here’s the catch – you’re blindfolded. While this scenario might set the stage for a thrilling party game, it’s certainly not the strategy you’d employ to run a successful […]
Analytics for eCommerce: Optimising Sales and the Customer Experience
In the realm of eCommerce, where digital storefronts cater to a global audience, success hinges on more than just having a quality product. It’s about understanding your customers, anticipating their needs, and crafting an experience that keeps them coming back. This is where the power of analytics comes into play – a strategic tool that […]
Driving Business Growth with Data-Driven Decisions
Data has transformed from a mere byproduct of business operations to a valuable strategic asset. It serves as the foundation for decision-making, enabling businesses to move beyond gut feelings and assumptions. Data-driven decision-making is a systematic approach that relies on data analysis and insights to guide business decisions. It involves collecting relevant data, analysing it […]
Data-Driven Decision Making: A Cornerstone of Digital Transformation
The term “digital transformation” has become a buzzword, often used to describe the changes businesses need to make to stay competitive. As a small business owner or entrepreneur, you may wonder how you can leverage digital transformation to your advantage. Digital transformation refers to the integration of digital technologies into various aspects of a business […]
Interview with Kira Begunova, co-founder of FinTecH company London Analytics
We interviewed Kira Begunova, co-founder of ‘London Analytics’. London Analytics is a FinTech company which specialises in using AI and data science to enhance the performance of financial institutions.   1.Please give us some background on yourself and on your business “I have seventeen years of experience within the oil and […]