How to run a successful virtual business
While the global pandemic changed many things, perhaps one of the biggest shifts we’ve seen as a result is the rise of fully remote businesses. While what felt like endless lockdowns had most of the UK workforce working from home, many companies have chosen to stay remote post-Covid. Let’s look at some remote working statistics: […]
Why you shouldn’t stop your digital marketing over holidays
Many businesses think their digital marketing activities can be paused over the summer or other holidays. After all, surely your customers are too busy with friends and family to be online? However, the stats show that this is simply not the case. Studies have shown that consumers spend more money between 01 November and 31 […]
Three top ways to help your business be more sustainable
Whether you’re a new start-up wanting to run a sustainable-only business or an established organisation looking to do things a little greener, we have some good news for you. There are some simple ways to make your business more sustainable, reducing your carbon footprint and, ultimately, doing your bit for our planet. Some even better […]
Simple tips for becoming a sustainable business
Did you know that in May 2022, carbon dioxide levels in the atmosphere were the highest they’ve ever been in human history? In fact, these levels were 50% higher than in the pre-industrial era, with over 241 parts per million of carbon dioxide being recorded in just one month. You may be wondering what this […]
4 top tips to improve your organic social media
As a small or medium-sized business owner, we know that you don’t always have the budget to boost posts and spend money on paid advertising campaigns on social media. Sometimes, the best that you can do is use your social media platforms to market yourself organically without spending any money. Many people will tell you […]
Lessons in business from the world’s most successful founders
Have you ever heard the saying that hindsight is 20/20? The great thing about learning from leaders who have come before us is that they can look back on their experiences in hindsight and share what worked and what didn’t so we can (hopefully) learn from their mistakes. As entrepreneurs, it’s often difficult to know […]
A practical guide to working with a virtual assistant
Delegating is difficult. As a small or medium-sized business owner, you may find it tempting to try to do everything yourself. However, not only is this not sustainable, but it’s also not the smartest way to run your business. Enter virtual assistants – a valuable resource for any small business to tap into. Anytime someone […]
2022 sales trends you need to know about
Regardless of what you’re selling, whether your product, service or time, knowing how to sell it is essential to every business. It doesn’t matter what industry you’re in. From finance to eCommerce, the ability to sell applies to any sector. While over one million people in the UK work in sales, we are all technically […]
Top 5 things your website needs to generate ROI
Having a website is a fantastic way to generate leads and sell your product. However, if it’s not in tip-top shape, there’s the chance it could negatively affect your revenue. Generating a return on investment (ROI) means driving conversions. A conversion is a goal you want to achieve by having a website. If you run […]
We’ve Only Just Begun: Insight into the world of marketing from a female Creative Director
In the year 2000, there was one female Creative Director in the UK. Not a percentage of Creative Directors, just one. Fast-forward 20 years down the line and only 11% of Creative Directors in the UK are female. Although this is certainly an improvement, the growth of female representation in executive roles continues at a […]
