Why Strategy Shouldn’t Just Be A Buzzword
Enter any corporate boardroom, and you’ll hear words like ‘synergy’, ‘deep dive’, and ‘strategy’ thrown around as answers to complex questions. While each of these words certainly has its place in business, they can start to feel quite abstract after a while. Strategy is far more than a buzzword; it is an essential to successful […]
Five Insider Tips For Finding The Best Influencers
As such, most businesses understand, by now, that social media is quickly becoming the best way to reach potential clients and tap into previously unknown markets. The stats, as generated by Statistica, support the findings as follows. Did you know that: There are 320 million global Instagram users aged 18 and 24 years. There are […]
A Marketer’s Guide To Creating Short-Form Video Content
Did you know that humans have attention spans shorter than that of a goldfish? In fact, the average consumer’s attention span is nine seconds long, down from 12 seconds in the year 2000. That gives us as marketers what seems like an impossibly tight window of time to reach our audience. The rise of short-form […]
Virtual Assistant Or Local PA – Reasons To Hire Online
Your business is growing and flourishing. But you’re finding it impossible to focus on what matters most in your company because you’re bogged down with unnecessary admin. It sounds like it’s time to hire a Virtual Assitant. An assistant is someone who can help you with business admin from bookkeeping to filing and personal admin […]
Online Advertising Without Cookies- How To Future Proof Your Digital Marketing
You may have realised lately that just about every website you visit asks you for your permission to use cookies. Internet browsers like Safari and Firefox made third-party cookies a thing of the past some time ago, but in 2020, Google announced that it would be following suit with its Chrome browser making third-party cookies obsolete by […]
5 Digital Marketing Trends For 2022 That You Can’t Ignore
The past two years have been filled with uncertainly. But one thing we know for sure is that the world of digital marketing changes and evolves rapidly, even in the midst of a pandemic. It’s important that your brand keeps a finger on the pulse of new and emerging trends in the digital marketing space […]
5 Habits For Increased Productivity In 2022
Achieving increased productivity has undoubtedly been challenging over the past two years. Lockdowns, working from home, vaccines, and more lockdowns have all gotten in the way of peak productivity for many of us. While there is uncertainty around what this year holds for us, there are some habits you can work on to improve your […]
Understanding the Life Cycle Stage of Your Business
The second that brilliant business idea forms inside your head, your business enters a framework known as the life cycle stage of your business. The life cycle stage of your business is made up of five stages which your business will most likely go through as it matures. Much like life itself, each stage has […]
How To Use Hashtags
Dive into a world of exposure with hashtags. In today’s algorithm-driven society, ensuring optimization of your business’s social media channels is essential to creating brand familiarity. One of the most effective ways to up your engagement rate and ensure your content is seen by the ideal audience is using hashtags. A hashtag […]
How to Identify New Business Opportunities in 2022
The year has reached an end, and while we faced many challenges getting here, we can – with full confidence – state that we are looking forward to the year to come. Of course, 2021 left its mark on us and we learnt many lessons from the benefits of time, to have that little bit […]
