UrbanTrends’ visual transformation

Introduction

UrbanTrends, a fashion retailer based in Edinburgh, aimed to revamp their visual identity and enhance their marketing materials to better resonate with their target audience and stand out in a competitive market.

The challenge

UrbanTrends’ marketing visuals were outdated and inconsistent with their brand image. They needed fresh, modern designs to attract and engage their audience effectively.

The solution

Outsourcery provided a graphic designer to overhaul UrbanTrends’ visual assets, including their website, social media graphics, and marketing materials. The designer focused on creating a cohesive and visually appealing brand identity.

How we got started

The graphic designer conducted a brand audit and collaborated with UrbanTrends’ marketing team to understand their design preferences and objectives. A new visual style guide was developed, followed by the creation of updated marketing materials and website designs.

The outcome

UrbanTrends saw a 50% increase in social media engagement and a 35% boost in online sales attributed to the enhanced visual appeal of their marketing materials. Their brand image was revitalised, leading to greater customer interest and loyalty.

Our client's thoughts

“Outsourcery’s graphic design work gave our brand a modern and appealing look that greatly improved our engagement and sales,” said Emma Taylor, CMO of UrbanTrends.

Key takeaways

Outsourcery’s graphic design services led to increased social media engagement, higher online sales, and a revitalised brand image for UrbanTrends.
 

If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey.
Reach out today and start exploring the benefits to your business.


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