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Boosting Customer Engagement with Email Marketing for Jemma's Bakery and Cakes

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Introduction

Jemma's Bakery and Cakes, a beloved small business in Leeds, is known for its delicious baked goods and personalised cakes. As the bakery grew, Jemma wanted to keep her customers informed and engaged, so she decided to implement an email marketing strategy. The goal was to use email marketing to send out special offers, birthday vouchers, and seasonal promotions to build customer loyalty and drive repeat business.

The challenge

Although Jemma's Bakery and Cakes had a loyal customer base, Jemma struggled to keep them engaged beyond their visits to the bakery. She wanted a way to maintain regular contact with her clients, inform them about special offers, and celebrate occasions like birthdays to enhance customer loyalty. However, she lacked the time and expertise to create and manage an effective email marketing campaign.

The solution

Outsourcery provided an email marketing specialist to help Jemma implement a targeted email marketing strategy. The specialist set up an email marketing platform, designed custom email templates, and developed a content calendar to ensure timely and relevant communications. Special focus was given to creating automated birthday vouchers, seasonal promotions, and exclusive offers to reward loyal customers.

How we got started

The email marketing specialist worked closely with Jemma to understand her goals and customer demographics. After segmenting her email list based on customer preferences and purchase history, the specialist designed a series of engaging emails that reflected the bakery’s brand and charm. Automated workflows were set up to ensure that birthday vouchers and seasonal offers were sent out at the right time, without Jemma needing to manage them manually.

The outcome

Within the first three months, Jemma's Bakery and Cakes saw a 35% increase in repeat business, with many customers redeeming birthday vouchers and taking advantage of seasonal specials. The email open rates averaged 40%, significantly higher than industry standards, and the campaign contributed to a 25% increase in overall sales. Customers appreciated the personalised touch, and Jemma was able to maintain regular communication with her clients without adding to her workload.

Our client's thoughts

"Outsourcery’s email marketing strategy has been a game-changer for my business. My customers love the special offers and birthday vouchers, and it’s been a fantastic way to keep them coming back," said Jemma Lilley, Owner of Jemma's Bakery and Cakes.

Key takeaways

Outsourcery’s email marketing support helped Jemma's Bakery and Cakes increase customer engagement and repeat business through personalised and timely communications, resulting in higher sales and stronger customer loyalty.
 

If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey.
Reach out today and start exploring the benefits to your business.


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