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Driving Online Sales for Gadget Hub

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Introduction

Gadget Centre, an e-commerce business specialising in tech gadgets, wanted to boost their online sales through paid media campaigns. They sought a strategic approach to reach tech-savvy consumers and convert them into loyal customers.

The challenge

Gadget Centre struggled to achieve consistent sales growth through their existing paid media efforts. They needed a more targeted and optimised approach to reach potential customers on platforms like Google and Meta, while managing their ad spend effectively.

The solution

Outsourcery provided a paid media specialist who took charge of campaign planning, audience targeting, and performance analysis. The specialist implemented A/B testing to optimise ad creatives and targeting strategies, ensuring that campaigns were continuously refined for better results.

How we got started

The paid media specialist began with a thorough review of Gadget Centre’s previous campaigns, identifying areas for improvement. A new strategy was developed, with A/B testing conducted on various ad creatives and audience segments. The specialist also managed the campaign budget, reallocating funds to the most successful strategies.

The outcome

Gadget Centre experienced a 65% increase in online sales within three months, driven by the optimised paid media campaigns. The A/B testing resulted in a 50% improvement in ad performance, and the cost-per-acquisition (CPA) was reduced by 25%, maximising the return on their advertising spend.

Our client's thoughts

"Outsourcery’s paid media specialist transformed our approach to online advertising. The increase in sales and the efficiency of our ad spend have been outstanding," said Matthew Carter, Owner of Gadget Centre.

Key takeaways

Outsourcery’s paid media specialist drove significant online sales growth for Gadget Centre through strategic campaign planning, targeted audience segmentation, and continuous performance optimisation.
 

If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey.
Reach out today and start exploring the benefits to your business.


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