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Eco Power’s paid media transformation

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Introduction

Eco Power Sustainable Energy, a London-based company focusing on sustainable energy solutions, aimed to boost its online visibility and drive traffic through paid media campaigns.

The challenge

Eco Power struggled to achieve a satisfactory return on investment (ROI) from their paid media efforts. Their campaigns were not optimised for performance, leading to high costs and low conversion rates.

The solution

Outsourcery provided a paid media specialist to refine and manage Eco Power's paid advertising campaigns. The specialist restructured their PPC campaigns, implemented A/B testing, and optimised targeting to enhance performance.

How we got started

The specialist conducted a comprehensive review of Eco Power's previous campaigns and identified key areas for improvement. New campaigns were launched with optimised keywords, compelling ad copy, and precise audience targeting.

The outcome

Eco Power achieved a 45% reduction in cost per click (CPC) and a 50% increase in conversion rates within three months. Their overall ROI from paid media improved by 60%, making their advertising efforts significantly more effective and cost-efficient.

Our client's thoughts

“Outsourcery’s expertise in paid media transformed our ad performance and maximised our ROI,” said Lisa Martinez, Marketing Director of Eco Power Sustainable Energy.

Key takeaways

Outsourcery’s paid media management resulted in lower CPC, higher conversion rates, and a substantial improvement in ROI for Eco Power Sustainable Energy.
 

If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey.
Reach out today and start exploring the benefits to your business.


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