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Enhancing Stakeholder Engagement with Monthly Newsletters

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Introduction

Bright Horizons Charity, a non-profit organisation based in Manchester, is dedicated to supporting underprivileged children through educational programs and community initiatives. To keep stakeholders—including donors, volunteers, and partners—informed and engaged, the charity wanted to implement a monthly newsletter that highlighted key activities, upcoming events, and overall progress. The aim was to foster transparency, encourage continued support, and gather valuable feedback.

The challenge

Despite their impactful work, Bright Horizons struggled to maintain regular communication with their diverse group of stakeholders. The charity needed an effective way to update their supporters on the latest developments, share success stories, and solicit feedback to improve their initiatives. However, the team lacked the time and expertise to create and manage a professional newsletter consistently.

The solution

Outsourcery provided a digital marketing specialist with experience in non-profit communications to develop a comprehensive email marketing strategy for Bright Horizons. The specialist designed a branded newsletter template, set up an email distribution system, and created a content calendar to ensure that each edition was timely, informative, and engaging.

How we got started

The digital marketing specialist began by collaborating with the Bright Horizons team to understand their communication goals and stakeholder expectations. A visually appealing newsletter template was designed to reflect the charity’s mission and values. Each monthly edition included updates on ongoing projects, volunteer spotlights, donor recognitions, and invitations to upcoming events. A feedback section was also included to encourage stakeholders to share their thoughts and suggestions.

The outcome

Within the first six months, Bright Horizons saw a significant improvement in stakeholder engagement. The newsletter’s open rates averaged 60%, and feedback from stakeholders was overwhelmingly positive. The regular updates helped strengthen relationships with donors, volunteers, and partners, leading to a 20% increase in donations and a higher level of volunteer involvement. The feedback section provided valuable insights that allowed the charity to refine their programs and better align with stakeholder expectations.

Our client's thoughts

"Outsourcery’s support in launching our monthly newsletter has been instrumental in keeping our stakeholders engaged and informed. The feedback we’ve received has been incredibly helpful, and it’s clear that our supporters appreciate the regular communication," said Jane Sutherland, Executive Director of Bright Horizons Charity.

Key takeaways

Outsourcery’s email marketing expertise enabled Bright Horizons Charity to effectively communicate with stakeholders through a monthly newsletter, resulting in increased engagement, improved donor relations, and valuable feedback to guide future initiatives.
 

If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey.
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