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Establishing Thought Leadership for Hamilton & Associates

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Introduction

Hamilton & Associates, a prominent legal firm based in London, specialises in corporate law, mergers and acquisitions, and regulatory compliance. To enhance their online presence and establish themselves as thought leaders in the legal industry, the firm sought to implement a full blog strategy that would attract potential clients and provide valuable insights into complex legal issues.

The challenge

Hamilton & Associates had a well-established reputation offline, but their online presence was limited. They lacked a consistent content strategy, and their website traffic was minimal. The firm needed a solution to increase their visibility in search engines, attract potential clients, and build credibility through educational content.

The solution

Outsourcery provided a content specialist to develop and execute a comprehensive blog strategy for Hamilton & Associates. The strategy focused on creating high-quality, SEO-optimised blog posts that addressed current legal trends, common client questions, and detailed explanations of complex legal matters. The content was designed to resonate with corporate clients and decision-makers, positioning the firm as a go-to resource for legal expertise.

How we got started

The content specialist began by conducting keyword research to identify relevant topics that would attract Hamilton & Associates’ target audience. A content calendar was developed to ensure a steady stream of blog posts, covering various aspects of corporate law and regulatory compliance. The specialist worked closely with the firm’s partners to ensure the content was accurate, insightful, and aligned with the firm’s expertise.

The outcome

Within six months of implementing the blog strategy, Hamilton & Associates experienced a 50% increase in organic website traffic. The blog posts were widely shared on social media and cited by industry peers, further establishing the firm’s authority in the legal sector. The increased visibility led to a 35% rise in inbound inquiries from potential clients, many of whom referenced the blog content during consultations.

Our client's thoughts

"Outsourcery’s blog strategy has significantly boosted our online presence. The quality of the content and the consistency in publishing have positioned us as leaders in our field, and we’ve seen a marked increase in client inquiries as a result," said Jonathan Pierce, Senior Partner at Hamilton & Associates.

Key takeaways

Outsourcery’s comprehensive blog strategy helped Hamilton & Associates increase their online visibility, attract new clients, and establish themselves as thought leaders in corporate law through consistent, high-quality content.
 

If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey.
Reach out today and start exploring the benefits to your business.


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