Finovo – Improving campaign efficiency and visibility

Our client's thoughts

“Our campaigns feel more professional and less reactive. We finally have someone keeping everything moving.” – Priya Hughes, Head of Marketing, Finovo

Business snapshot

Finovo is a fintech consultancy running frequent email and content campaigns. As campaign volume increased, the team struggled with deadlines, coordination, and reporting.

The challenge

There was no dedicated project manager to ensure campaigns were delivered on time and stakeholders stayed aligned. The marketing lead was overloaded with both planning and execution.

The solution

Outsourcery placed a Marketing Project Coordinator to manage the execution side of campaigns. The Outsourcerer now updates timelines, runs task check-ins, handles reporting templates, and ensures deliverables are approved on schedule.

The outcome

Campaigns now run more efficiently, with fewer delays and clearer visibility. The marketing lead has more space for strategy, and reporting is now consistent and easy to share with leadership.
If your business is hitting capacity limits, the answer isn’t more pressure on your team.
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