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Jesalynn Boutique Hotel's visual upgrade

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Introduction

Jesalynn Boutique Hotel, a beautiful hotel in Bath, sought to refresh their visual identity and enhance their marketing materials to better attract guests and stand out in a competitive market.

The challenge

Jesalynn Boutique Hotel’s marketing visuals were outdated and inconsistent with their brand image. They needed modern, cohesive designs to effectively engage potential guests and communicate their unique offerings.

The solution

Outsourcery provided a graphic designer to revamp Jesalynn Boutique Hotel’s visual assets, including their website, brochures, and social media graphics. The designer focused on creating a cohesive and visually appealing brand identity.

How we got started

The graphic designer conducted a brand audit and collaborated with Jesalynn Boutique Hotel’s marketing team to understand their design preferences and objectives. A new visual style guide was developed, followed by updated marketing materials and website designs.

The outcome

Jesalynn Boutique Hotel saw a 50% increase in social media engagement and a 35% rise in online bookings attributed to the enhanced visual appeal of their marketing materials. Their brand image was revitalised, leading to greater guest interest and satisfaction.

Our client's thoughts

“Outsourcery’s graphic design work gave our hotel a modern and inviting look that greatly improved our engagement and bookings,” said Lucy Evans, General Manager of Jesalynn Boutique Hotel.

Key takeaways

Outsourcery’s graphic design services led to increased social media engagement, higher online bookings, and a revitalised brand image for Jesalynn Boutique Hotel.
 

If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey.
Reach out today and start exploring the benefits to your business.


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