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Legal Ease’s email breakthrough

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Introduction

Legal Ease, a solicitors’ firm in Edinburgh, needed to enhance their email marketing strategy to engage with existing clients and attract new ones effectively.

The challenge

Legal Ease's email campaigns suffered from low open and click-through rates. The lack of personalisation and segmentation led to ineffective communication, limiting their ability to nurture client relationships.

The solution

Outsourcery provided an email marketing specialist to overhaul Legal Ease’s email strategy. The specialist implemented segmentation, personalised content, and automated workflows to improve engagement and conversion rates.

How we got started

The specialist analysed Legal Ease's email list and segmented it based on client behaviour and preferences. Personalised content and automated sequences were created to deliver targeted messages that resonated with each segment.

The outcome

Legal Ease saw a 35% increase in open rates and a 40% rise in click-through rates within four months. Their email-driven client retention improved by 30%, demonstrating the effectiveness of the enhanced strategy.

Our client's thoughts

“Outsourcery’s email marketing expertise significantly improved our engagement metrics and client retention,” said Rachel Green, Partner at Legal Ease.

Key takeaways

Outsourcery’s enhanced email marketing led to improved engagement, increased client retention, and higher conversion rates for Legal Ease.
 

If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey.
Reach out today and start exploring the benefits to your business.


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