Lunar Cosmetics – Paid ads and reporting done right
Our client's thoughts
“Our Outsourcerer completely changed how we run paid. We finally have visibility and control over performance.”
– Tania White, Growth Lead, Lunar Cosmetics
Introduction
Lunar Cosmetics is an e-commerce beauty brand scaling quickly through Meta and Google Ads. Their internal team lacked the time and expertise to manage paid campaigns effectively.
The challenge
Ad campaigns were running without proper structure or testing. Reporting was inconsistent, budgets were not being optimised, and no one was monitoring key performance trends.
The solution
Outsourcery placed a Digital Marketing Manager to take over paid strategy and performance management. The Outsourcerer now runs Meta and Google Ads, builds reports in Looker Studio, tracks ROI, and suggests creative testing ideas.
The outcome
ROAS improved within two months, reporting became clearer, and ad budgets are now spent strategically. The team now understands what is working and what needs improvement.
If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey. Reach out today and start exploring the benefits to your business.
