Boosting FocusTech's online presence

Introduction

FocusTech Solutions, a Manchester-based IT firm, specialises in providing innovative software solutions for small to medium-sized enterprises (SMEs). FocusTech Solutions needed a comprehensive digital marketing strategy to expand their market presence and generate more leads.

The challenge

FocusTech Solutions faced challenges in executing a cohesive digital marketing strategy. Their existing efforts were fragmented, resulting in inconsistent branding and limited online visibility. The firm needed a scalable solution to unify their digital marketing efforts without overwhelming their internal team.

The solution

Outsourcery provided a dedicated digital marketing manager to oversee FocusTech Solutions' digital marketing campaigns. The manager developed an integrated strategy encompassing content marketing, social media, SEO, and paid advertising to build a cohesive and impactful digital presence.

How we got started

The digital marketing manager conducted a thorough audit of FocusTech Solutions' current digital assets and campaigns. This was followed by crafting a detailed marketing plan that aligned with FocusTech Solutions’ business objectives. Key initiatives included content creation, SEO enhancements, and coordinated social media activities.

The outcome

FocusTech Solutions experienced a 40% increase in website traffic within six months and a 25% rise in qualified leads. Their social media engagement grew by 35%, and their overall brand visibility improved significantly across digital platforms.

Our client's thoughts

“Outsourcery’s digital marketing expertise brought coherence to our online strategy and noticeably boosted our lead generation efforts,” said Laura Simmons, CMO of FocusTech Solutions.

Key takeaways

Outsourcery's digital marketing management resulted in a cohesive online strategy, increased website traffic, and higher lead generation, contributing to FocusTech Solutions' business growth.
 

If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey.
Reach out today and start exploring the benefits to your business.


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