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Revamping Brand Identity and Marketing for Arabica Coffee Company

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Introduction

Arabica Coffee Company, a trendy coffee shop chain based in Edinburgh, recognised the need for a complete brand overhaul to better align with their evolving vision and appeal to a broader audience. They sought a comprehensive redesign of their branding, including their logo, social media content, and print advertisements, to create a cohesive and impactful visual identity.

The challenge

Arabica Coffee Company’s existing branding lacked consistency and failed to capture the vibrant, urban vibe that the café embodied. Their logo was outdated, and their marketing materials, both digital and print, did not effectively communicate the café’s unique personality. They needed a complete revamp to establish a strong, unified brand presence that would resonate with customers and set them apart from competitors.

The solution

Outsourcery provided a specialist graphic designer to lead the brand overhaul. The designer began by creating a new logo that encapsulated the café’s urban and energetic spirit. This new visual identity was then extended across all marketing channels, including social media, print ads, menus, and in-store signage, ensuring a consistent and compelling brand experience.

How we got started

The graphic designer worked closely with Arabica Coffee Company’s management team to understand their brand values, target audience, and future goals. After conducting market research and a brand audit, the designer developed a refreshed logo and colour palette that embodied the café’s dynamic atmosphere. The designer then applied this new branding to all aspects of the café’s marketing, including social media graphics, print advertisements, packaging, and promotional materials.

The outcome

Following the brand overhaul, Arabica Coffee Company saw a 40% increase in customer footfall and a significant rise in social media engagement. The new branding was well-received by both existing and new customers, resulting in a stronger brand presence and increased market share. The cohesive visual identity across all platforms and materials helped the café stand out in a competitive market.

Our client's thoughts

"Outsourcery’s complete brand overhaul has pumped live back into our shop. The new logo, marketing materials, and overall branding perfectly reflect who we are. We've also seen a whole new wave of customers," said Jon Willis, Owner of Arabica Coffee Company.

Key takeaways

Outsourcery’s comprehensive graphic design support transformed Arabica Coffee Company’s brand identity, leading to increased customer engagement and market growth through a unified and striking visual presence across all marketing channels.
 

If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey.
Reach out today and start exploring the benefits to your business.


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