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The 7 Signs of Burnout You Should Never Ignore

Let’s dive into a topic that hits close to home for many of us – burnout. You know that feeling when you’ve been working non-stop, and there’s still no end in sight? Well, that’s burnout and it isn’t just another trendy term; it’s a real struggle faced by business owners, entrepreneurs, and professionals. But why […]

The Top 6 Mistakes B2B Marketers Make

If you’re a business that targets other businesses, you’re in the right place. B2B marketing is a unique landscape that demands a strategic approach to connect with fellow enterprises effectively. Avoiding these common mistakes is crucial to ensuring your marketing efforts hit the mark and yield the desired results. In the realm of B2B marketing, […]

The Power of Micro-Influencers: How to Find the Right Fit for Your Brand

With the rise of social media, the concept of influencer marketing has become a force to be reckoned with. However, amid the glitz and glamour of mega-celebrities endorsing products, a more relatable and impactful trend has emerged – the power of micro-influencers. Gone are the days when fame was measured solely by follower count.  Micro-influencers, […]

Improve your digital marketing within one month of 2023

Lots of people generally start the New Year with resolutions and goals for themselves, ranging from objectives of self-improvement to reaching for new experiences. This tradition doesn’t only include individuals, though, but also businesses. So, during the first two to three months of the year, companies across the globe flee to the boardroom to start […]

Why video isn’t just for large companies: A guide to video for small businesses

Video is #trending! While many small businesses feel that they can’t delve into video marketing because they don’t have the budget or equipment to pull it off, the numbers argue differently. Did you know that 55% of consumers watch videos before they make purchasing decisions? Additionally, 84% of consumers purchase products after watching social media […]

Why you shouldn’t stop your digital marketing over holidays

Many businesses think their digital marketing activities can be paused over the summer or other holidays. After all, surely your customers are too busy with friends and family to be online? However, the stats show that this is simply not the case. Studies have shown that consumers spend more money between 01 November and 31 […]

5 Reasons Why Digital Marketing Is Crucial for Small Businesses

If you’ve ever used Google to look for a pizza place that delivers, you’ve experienced the power of digital marketing. No business, no matter how small, can afford to overlook the might of the online marketplace. Its already vast, and it gets bigger every day. Your customers are already out there. They are online. Whether […]

Facebook Advertising: The Benefits & The Pitfalls

When outlining and developing your digital marketing strategy, determining which platforms you’ll be rolling your content out to is very important. Furthermore, determining your budget and deciding how much is allocated to each channel is just as important. Although advertising on multiple platforms is beneficial, you should focus and allocate most of your budget for […]

Explainer Videos: Why They Are Important for You

Would you rather watch a short, 2-minute explainer video about a product or business idea? Or read paragraphs and paragraphs of written content containing the same information? What’s more, explainer videos should be engaging and informative, giving a clear message to online users. Other than the obvious, there are many reasons as to why explainer […]

Top 5 Digital Marketing Trends To Watch Out For In 2018

With 2018 upon us, everybody is talking about what they’re going to do, resolutions and what the new year might bring. With the digital sphere constantly changing and keeping people on their toes, why not go into the new year knowing what to keep your eye on? Great idea, right? To make it simple, we […]

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