Harnessing the Voice of the Customer: Strategies for Online Reviews

If you’ve ever wondered how to tap into the goldmine of insights that is the “Voice of the Customer,” you’re in the right place. Today, we’ll explore the world of online reviews and how they can work for your business. Why online reviews matter But why are online reviews so important? Imagine that you’re shopping […]

Using Data to Refine Your Understanding of Your Target Audience

Let’s paint a vivid picture. You’re at a lavish masquerade ball on a mission to find one particular individual among the throngs of masked guests. But here’s the catch – you’re blindfolded. While this scenario might set the stage for a thrilling party game, it’s certainly not the strategy you’d employ to run a successful […]

How to Create a Winning B2B Content Marketing Strategy

content strategy

Content marketing isn’t just about churning out words or flashy visuals. It’s about building meaningful connections with your audience, showcasing your expertise, and providing value that resonates with your potential customers. Whether you’re a startup looking to make a splash or an established company aiming to expand your reach, a killer B2B content marketing strategy […]

The Power of Online Reviews: How Customer Testimonials Influence Buying Decisions

online reviews

Online reviews can have an incredible impact on our buying decisions because customer testimonials have completely changed the way we make our purchases. Imagine that you’re thinking about getting a new TV. What’s the first thing you do? Most of us will head straight to the internet to check out what others have to say. […]

Crafting a Winning Content Marketing Strategy for Startups

content strategy

So, you’ve taken the plunge into the exhilarating world of entrepreneurship, and you’re ready to conquer the market with your groundbreaking ideas. While navigating through the wild terrain, you need a way to grab the attention of your target audience, build your brand, and skyrocket your growth. Look no further than content marketing for your […]

The Power of Data Analytics: Unlocking Insights for Business Success

PrimePixels

Not just a buzzword, data analytics is a powerful tool that can propel your business to new heights. It might sound like something only big corporations can afford, but thanks to advancements in technology, data analytics has become more accessible and affordable than ever before.  So, why should you even care about getting to know […]

Lights, Camera, Sales: How to Use Video Marketing for Your Small Business

PrimePixels

As a small business owner, you know the importance of marketing to drive engagement and sales. However, with so many marketing channels available, it can be challenging to determine which ones are worth your time and effort. One channel that has become increasingly popular over the years is video content. In this blog, we’ll discuss […]

8 Email sequences every business should have in their marketing arsenal

PrimePixels

Email marketing is one of the most effective ways to build relationships with your customers and drive sales for your business. But if you’re just sending out sporadic emails, you’re not taking full advantage of this powerful tool. Instead, you should be using email sequences to communicate with your audience in a more targeted and […]

How to plan your digital marketing for 2023 in the midst of a recession

How to plan your digital marketing for 2023 in the midst of a recession

The year 2022 started out great, especially for small businesses. Covid restrictions were lifting, consumers were becoming more likely to spend money, and the economy looked great. Since then, as you probably know, a lot has changed. In addition to the passing of Queen Elizabeth II and going through several prime ministers (we’ve lost count), […]

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