Why 5-star customer reviews matter
In the world of business, social proof is the ultimate way to build trust and credibility with potential customers. As a result, companies are always looking for ways to leverage social proof to their advantage, and one of the best ways to do that is by collecting 5-star customer reviews. At its core, social proof […]
Google Analytics 4: Benefits and Archiving Universal Analytics Data
The digital landscape is constantly evolving, and businesses need to stay up to date to remain competitive. One crucial tool for businesses to understand their customers and optimise their online presence is Google Analytics. The latest version, Google Analytics 4 (GA4), offers numerous benefits over its predecessor, Universal Analytics. In this article, we’ll explore the […]
What skills should you look for in a digital marketing specialist?
The world of digital marketing is constantly evolving, and businesses that want to succeed in today’s competitive marketplace need to have a solid digital marketing strategy in place. But creating and executing a successful digital marketing campaign requires more than just technical know-how. It requires a skilled and experienced digital marketing specialist who can effectively […]
How digital transformation can boost your ROI and bottom line
Are you ready to take your business to the next level? Well, buckle up because today we’re talking about the magic of digital transformation and how it can help you boost your ROI and bottom line. First things first, let’s define what digital transformation is all about. Simply put, it’s the integration of digital technologies […]
Why your website isn’t engaging visitors (and what you can do about it)
If you’ve been putting a lot of effort into your website, but you’re not seeing the results you want, it can be frustrating. Maybe your bounce rate is high, your visitors aren’t clicking on your calls-to-action, or your conversion rates are lower than you’d like. Whatever the issue may be, there’s a good chance that […]
A guide to digital marketing for small businesses
If you’re a small business owner, you may feel overwhelmed by the thought of creating a digital marketing strategy. Whether you’re just starting out or looking to grow your existing small business, digital marketing can be an invaluable tool for reaching your target audience and driving sales. Digital marketing is a vast field, though, and […]
Unlocking the benefits of digital transformation for marketers
In the ever-evolving world of digital marketing, it’s important to stay on top of the latest industry trends and best practices. One of the most important of these trends is digital transformation. Are you a small business owner looking to take your marketing to the next level? Digital transformation is the process of using digital […]
The best smartphone apps to manage your social media in 2023
If you are in the marketing business or have a business that needs marketing, you probably know that there is no ‘one app to rule them all.’ Because each social media site is different in terms of its engagement, application, and analytics, you might need a mix of apps to roll out your marketing strategy. […]
Improve your digital marketing within one month of 2023
Lots of people generally start the New Year with resolutions and goals for themselves, ranging from objectives of self-improvement to reaching for new experiences. This tradition doesn’t only include individuals, though, but also businesses. So, during the first two to three months of the year, companies across the globe flee to the boardroom to start […]
Interview series: My biggest failure
We recently interviewed friend and general go-to life mentor, Steve Gwenin, for an informal interview series – My Biggest Failure. Steve is an executive surf life coach, mentor and speaker. But before that, he was a successful CEO that oversaw 200 people across 13 countries. We had an honest conversation about what he considers one […]
