Simple tips for becoming a sustainable business
Did you know that in May 2022, carbon dioxide levels in the atmosphere were the highest they’ve ever been in human history? In fact, these levels were 50% higher than in the pre-industrial era, with over 241 parts per million of carbon dioxide being recorded in just one month. You may be wondering what this […]
4 top tips to improve your organic social media
As a small or medium-sized business owner, we know that you don’t always have the budget to boost posts and spend money on paid advertising campaigns on social media. Sometimes, the best that you can do is use your social media platforms to market yourself organically without spending any money. Many people will tell you […]
Top 5 things your website needs to generate ROI
Having a website is a fantastic way to generate leads and sell your product. However, if it’s not in tip-top shape, there’s the chance it could negatively affect your revenue. Generating a return on investment (ROI) means driving conversions. A conversion is a goal you want to achieve by having a website. If you run […]
Our Top 3 Keywords Per Industry
Keywords are powerful. Not only do they bolster your search engine optimisation (SEO) efforts, but they also help the right people find you online and stay a step ahead of your competition. Using keywords in your web copy (the text on your website) – and any content you publish, such as blog posts – is […]
The Best Valentine’s Day Social Media Campaigns We’ve Seen
Special day campaigns are an excellent way to elevate your social media presence, remain relevant, and inspire engagement amongst your social media community. One special day you can’t miss out on is Valentine’s Day. Up and away with Ryanair The popular Ireland-based airline company Ryanair launched a social media campaign that proves user-generated content (UCG) […]
Why Strategy Shouldn’t Just Be A Buzzword
Enter any corporate boardroom, and you’ll hear words like ‘synergy’, ‘deep dive’, and ‘strategy’ thrown around as answers to complex questions. While each of these words certainly has its place in business, they can start to feel quite abstract after a while. Strategy is far more than a buzzword; it is an essential to successful […]
Five Insider Tips For Finding The Best Influencers
As such, most businesses understand, by now, that social media is quickly becoming the best way to reach potential clients and tap into previously unknown markets. The stats, as generated by Statistica, support the findings as follows. Did you know that: There are 320 million global Instagram users aged 18 and […]
A Marketer’s Guide To Creating Short-Form Video Content
Did you know that humans have attention spans shorter than that of a goldfish? In fact, the average consumer’s attention span is nine seconds long, down from 12 seconds in the year 2000. That gives us as marketers what seems like an impossibly tight window of time to reach our audience. The rise of short-form […]
Online Advertising Without Cookies- How To Future Proof Your Digital Marketing
You may have realised lately that just about every website you visit asks you for your permission to use cookies. Internet browsers like Safari and Firefox made third-party cookies a thing of the past some time ago, but in 2020, Google announced that it would be following suit with its Chrome browser making third-party cookies obsolete by […]
How To Use Hashtags
Dive into a world of exposure with hashtags. In today’s algorithm-driven society, ensuring optimization of your business’s social media channels is essential to creating brand familiarity. One of the most effective ways to up your engagement rate and ensure your content is seen by the ideal audience is using hashtags. A hashtag […]
