Back-to-School Marketing Campaigns We Love
The holidays are over, and it’s back to school. Not only does this bring some sanity for parents, but it’s a massive opportunity for brands to leverage off the back-to-school marketing season. The back-to-school market is estimated to be worth £1.7 billion this year and is the third-largest shopping event in the UK. To […]
Voice Marketing – What It Is and How to Get Started
We’ve all heard of Siri, Alexa, and Bixby – and as these artificially intelligent (AI) assistants worm their way into our hearts, new avenues for voice marketing can be explored. What is voice marketing? A marketing strategy is used to reach an audience through voice-enabled devices, powered by voice assistants to meet their […]
How to Craft a Compelling Brand Messaging Strategy
From the Bhagavad Gita, the Torah, the Quran, the Bible, every major religion has an auspicious book – a guideline in some cases, a set of rules in others – for the followers of that faith to follow. Similarly, every major business has its own book of sorts – and that is its brand messaging […]
Visual Content Guide: 15 Smartphone Photography Tips for Capturing Professional-Looking Content
Sometimes the perfect moment arises: the delighted customer with their latest purchase, your product glistening in the flawless natural light. Or your team, hard at work behind the scenes to make sure your deadlines are met. In times like these, you need to embrace the opportunity to capture that perfect shot. But not everyone has […]
SEO Simplified – What Small Businesses Can Do to Improve Search Rankings
Many believe using SEO (Search Engine Optimisation) as a digital marketing tool is no longer necessary; this couldn’t be further from the truth. Did you know that 68% of online experiences start with a search engine? And 80% of purchases begin with online research before the customer has even bought the product? To date, Google […]
The 10 Worst Digital Marketing Mistakes – and How to Fix Them
We all learn from our mistakes, but rather learn from the worst digital marketing mistakes made by others before making your own. By the end of 2020, the digital ad spends reached a total of £16.5 billion in the UK, making digital marketing one of the most dynamic and lucrative ways to create brand awareness, […]
The Best Online Digital Marketing Courses to Kick-Start Your Career
Digital marketing is growing, and the trajectory shows no signs of slowing. The UK has a population of 68 million people, and of them, almost 90% are online. Businesses have been forced to go digital, no matter the nature of their business, and a recent study has found that digital offerings have bypassed seven years […]
How to Plan an Irresistible Instagram Feed
Planning your Instagram feed to be follower-worthy can be a tough task, especially if you don’t know where to begin. Having a cohesive, harmonious grid is essential to grabbing the audience’s attention. With one billion monthly active users on Instagram, taking time to find your brand’s tone, look and voice on your Instagram feed is […]
Getting Started with Influencer Marketing to Boost Brand Awareness
You’ve heard the phrase, but have you ever considered what and how important it actually is? A few years ago, the term “influencer marketing” would never be considered to be a persuasive strategy in your marketing campaign. Flash forward to 2021 and 75% of marketers are using influencers in their digital marketing strategy and 90% believe that influencer marketing has been an […]
A Look at the Latest Trend – Instagram Shopping
2020 was the year we said goodbye to brick-and-mortar stores and said hello to online shopping for everything. And we’re not just talking about your run of the mill website. No, we’re talking about how the second most popular social network launched their new Instagram Shopping experience to their 1 billion monthly users. So, […]
