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What is Affiliate Marketing?

Did you know that affiliate marketing drives approximately 15 to 30% of eCommerce sales? But what exactly is this phenomenon, and why is it becoming the secret weapon for businesses in the digital realm? At its core, affiliate marketing is a performance-based marketing strategy where businesses reward individuals or other businesses (affiliates) for driving traffic […]

The best smartphone apps to manage your social media in 2023

If you are in the marketing business or have a business that needs marketing, you probably know that there is no ‘one app to rule them all.’ Because each social media site is different in terms of its engagement, application, and analytics, you might need a mix of apps to roll out your marketing strategy. […]

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