The best way to advertise your business in 2021
For any small business to be successful it needs sustainable growth, brand loyalty and a consistent stream of new customers. But you can’t just expect that to magically happen overnight and without any effort. Running a small business takes determination, consistent hard work and keeping your finger on the pulse to identify the best way […]
How much should you pay for digital marketing?
You’ve started your business and you’re ready to grow your brand online. But you keep asking yourself “How much should I pay for digital marketing?” It’s a competitive world out there for a small business owner and even though you want to invest in your digital marketing, you’re unsure of exactly how much. The question […]
Will websites become obsolete? Apps vs. websites
There’s no denying we are living in a completely digital age. With advancements in automation, online tools, technology and artificial intelligence changing minute by minute, it can sometimes seem a bit overwhelming to try to stay on top of it all. But can you actually imagine a future where websites become obsolete? Or is that […]
How to get more likes on your Facebook business page
Facebook is the most popular and frequently used social network on the planet. With over 2.7 billion (with a B!) monthly active users, it’s imperative to have your small business active and relevant on this platform and for you to know how to get more likes on your Facebook business page. With organic reach […]
Golden rules for building a personal brand
A brand is a signifier, name, term, design, symbol or any other feature that identifies a product or service. Brands exist to differentiate companies, organisations and even countries! This is why building a personal brand is so important. Contrary to popular belief it’s not just companies that need a brand to identify themselves, people are walking, talking brands too. The best way to explain what a personal brand is […]
Virtual Marketing Team Spotlight: Meet Alex, Tania & Chloe
Your small business is starting to pick up and all of a sudden you find yourself juggling countless tasks and trying to be in multiple places at once. When you have so much on the go, it’s easy for some important aspects of your business to slip through the cracks unintentionally. It’s time to explore […]
Time-saving social media tips for small business
So, you’ve set up all your social media channels and you’re starting to grow your brand presence online. But keeping up with posting and producing relevant and valuable content is so time-consuming that it’s starting to stress you out. You need some time-saving social media tips for your small business. Most small business owners know that free time is a myth – you constantly have your fingers in multiple pies. […]
Inbound marketing strategy – why it’s so important to help grow your small business
Inbound marketing is a term coined by Hubspot and now used by millions of marketers across the globe. Wikipedia defines it as “a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding”. In this blog, we will take you through how to do inbound marketing and which inbound […]
How to Run an Instagram giveaway
Whoever said “nothing in life is free” has obviously never won anything. Everyone loves a free gift and there are few things quite as exhilarating as feeling like a winner! In this blog, we will be taking you through best practice, step by step, on how to run an Instagram giveaway, as well as some […]
Paid advertising types – which to choose, use and fuse
So, you’ve launched your business on your social media channels and gained a couple of organic likes here and there. But suddenly your audience reach and engagement has gone quiet. Time to consider opening your options to the world of paid advertising and paid advertising types. This may seem daunting and only something the gurus […]
