Black Friday Marketing Ideas for Small Business
Black Friday, traditionally an American consumer event, has taken the world by storm in recent years and has become the biggest day for sales both physically and online. A study by Statista found that in 2019 the total spending of British consumers reached 8.7 billion pounds in one day. That was the highest amount of spending […]
Social media management – everything you need to know
The world of social media marketing can seem daunting, it’s a world with many moving parts and trying to keep up can make you feel like you’re treading water. It’s important to get a grasp of social media management because soon you will realise that your small business cannot survive without it. The good news […]
What to Be Cautious of When Outsourcing Your Digital Marketing
Every top business mogul will be the first to tell you. An empire can crumble under the weight of its own words. The pen is – after all – mightier than the sword. Putting your brand in the right hands could be a make – or – break move for your business. We have meticulously […]
How Much Should Small Business Digital Marketing Cost?
How much should you spend on marketing? There are various forms of marketing and every business is different. Ask yourself what you want to get out of marketing your business. Be clear on your objectives. Outlined below are tips to consider before spending any budget on marketing. Spend on what is measurable Digital marketing is […]
Small Business Digital Marketing: Trends for 2019
As 2018 draws to a close, it’s important to look at your small business digital marketing strategy. Reflecting on what went well this past year and what you could improve upon is very important. Doing so will allow you to kick off 2019 with a fresh perspective. Small business digital marketing as we know, has […]
5 Top Tips for Small Business Digital Marketing
What is small business digital marketing and why is it so important we hear you ask? Digital marketing encompasses all marketing techniques that use the internet or electronics devices. It covers digital channels such as search engines, social media, email and websites in order to connect with current, prospective and potential consumers. Eager to test […]
Tools For Small Business Marketing
Small business marketing can be daunting for beginners. That’s why we have compiled our tried and tested tools to market your small business with efficiency, success and confidence. Before we tackle the world of small business marketing, firstly you need to ask yourself some essential questions about your business: What is your unique selling point? […]
Marketing for a Small Business: Where to Start?
Starting a small business can be a daunting challenge at the best of times. There’s a maze of things to consider and every item seems to demand to be a priority. Marketing for a small business is one of these challenges that can’t be ignored, but faced with such a task, it is a struggle […]
The Importance of Small Business Marketing
When running a small business, one often has a look at the various costs and wonders where money could be saved. One then would ask what is truly important to the business. Often at this stage, small business marketing comes into question and its importance is debated. It is crucial that the contribution of the […]
Online Value Propositions and Why Your Business Needs It
The term “online value proposition” is fast becoming one of the key phrases as far as businesses in the online space are concerned. But what does this term really mean and why are online value propositions for small businesses so important? What is an Online Value Proposition? An online value proposition is defined by entrepreneur, […]
