How to Measure Social Media Success
All digital marketing should be measured. Why, may you ask? Social media (one of the many digital marketing channels) offers unprecedented control over every penny of your marketing budget, something that didn’t exist before the rise of Google Ads and social media. If you’re not measuring your digital marketing efforts, you won’t understand what is working well and which areas you […]
Why Do You Need A Digital Workforce?
As the UK moves to a greater knowledge worker/services-based economy, productivity lags some 15% behind the competition. As we move further out onto the world stage, something needs to change and quickly! Organisations are waking up to the fact that better productivity means greater profits, doing more with the same (or even less), and focusing […]
Outsourcing Social Media – Pros and Cons
Having an online presence is much more than just an optional extra in today’s marketing game. More than half of all business owners make use of social media marketing as a means to grow and maintain consumer-brand relationships. This huge task is usually best left to a team or person who best understands the fairly […]
