Category: SEO

In search engine optimisation (SEO), internal linking stands out as a fundamental yet often overlooked business strategy. Its importance cannot be overstated, especially for small business owners and entrepreneurs looking to establish a robust online presence.  This is because effective internal linking serves as a roadmap for users and search engine crawlers, aiding navigation through […]

On-page search engine optimisation is a cornerstone of online visibility and success. While the fundamentals of on-page optimisation are widely recognised and practised, let’s talk about some unconventional techniques that have proven to be effective in bolstering a website’s search engine performance. Traditional on-page SEO strategies undoubtedly play a pivotal role in improving your website’s […]

Online visibility plays a crucial role in the success of small businesses. Whether you own a cosy coffee shop, a boutique clothing store, or a neighbourhood yoga studio, being easily found by potential customers in your local area is essential. One powerful tool that can significantly enhance your online visibility is local SEO (Search Engine […]

Not just a buzzword, data analytics is a powerful tool that can propel your business to new heights. It might sound like something only big corporations can afford, but thanks to advancements in technology, data analytics has become more accessible and affordable than ever before.  So, why should you even care about getting to know […]

So, you’ve decided to take on the Herculean task of conducting your own website audit for search engine optimisation (SEO)… The thing is, performing an SEO site audit is crucial to the success of your website. It helps you identify issues and opportunities for improvement, so you can optimise your site and climb up those […]

If you’re someone who’s invested in improving your website’s ranking and visibility in search engines, you’ve probably heard about the concept of competitive analysis. But what exactly is it, and why does it matter for SEO? In short, competitive analysis refers to the process of analysing your competitors’ online presence and marketing strategies to gain […]

Are you wondering how to improve your website’s visibility on search engines? Well, you’re in the right place. The internet has become a crowded space with billions of websites vying for attention. Search Engine Optimisation (SEO) is crucial to make your website stand out from the crowd and rank higher in search engine results. However, […]

Ah, the joys of running a small business. You’re the CEO, the marketing department, and the HR department all rolled into one. And now, on top of all that, you have to figure out how to optimise your website for search engines? Many a business owner has spent countless hours poring over articles, tweaking their […]

Recently, some digital marketing experts have said that email marketing is a dying art. According to them, this marketing channel no longer has the impact it used to, with users opting out and unsubscribing more than ever before. However, we believe the exact opposite of the above argument, and we have the stats to prove […]

Video is #trending! While many small businesses feel that they can’t delve into video marketing because they don’t have the budget or equipment to pull it off, the numbers argue differently. Did you know that 55% of consumers watch videos before they make purchasing decisions? Additionally, 84% of consumers purchase products after watching social media […]