What social media platforms are right for your business?
Did you know that nearly half of Gen Z are using TikTok and Instagram for search rather than Google? This is according to Google’s very own data. Younger generations are leaning less towards typing keywords into search engines and relying more on the immersive experiences they have on social media to make purchasing decisions. We’ve […]
Our Top 3 Keywords Per Industry
Keywords are powerful. Not only do they bolster your search engine optimisation (SEO) efforts, but they also help the right people find you online and stay a step ahead of your competition. Using keywords in your web copy (the text on your website) – and any content you publish, such as blog posts – is […]
Our Top 3 Keywords Per Industry
Keywords are powerful. Not only do they bolster your search engine optimisation (SEO) efforts, but they also help the right people find you online and stay a step ahead of your competition. Using keywords in your web copy (the text on your website) – and any content you publish, such as blog posts – is […]
Online Advertising Without Cookies- How To Future Proof Your Digital Marketing
You may have realised lately that just about every website you visit asks you for your permission to use cookies. Internet browsers like Safari and Firefox made third-party cookies a thing of the past some time ago, but in 2020, Google announced that it would be following suit with its Chrome browser making third-party cookies obsolete by […]
SEO 101: How to Do Your Own Keyword Research
With technology advancing at such exponential rates, more businesses around the globe have shifted to the digital space to keep up with the times. The pandemic has accelerated this process as the many lockdowns, and social distancing protocols have encouraged consumers to leverage technology to cater to their internet needs. If your business […]
A Guide to Search Engine Marketing for Small Businesses
The Internet has changed, and with it, so has business. Nowadays, the way we do business no longer relies on fax machines, dedicated hours, or the infamous Yellow Pages. If anything, vital to the success of a company is the following: Fast internet connections. A website. Social media profiles. A great SEO (search engine […]
Free Google Tools for Your Business
Part 1: Getting started We are all familiar with the online search prowess of Google, to the extent that in the past few years, Google and ‘search’ have become interchangeable words. Gone are the days when we ask our friends and family to search for something online when we can just ‘Google’ it. […]
SEO Simplified – What Small Businesses Can Do to Improve Search Rankings
Many believe using SEO (Search Engine Optimisation) as a digital marketing tool is no longer necessary; this couldn’t be further from the truth. Did you know that 68% of online experiences start with a search engine? And 80% of purchases begin with online research before the customer has even bought the product? To date, Google […]
Reopening Your Business Post-Lockdown Like a Marketing Guru
It’s been tough. But you’ve made it. This last year we all learned that being an entrepreneur means being resilient, even in the most challenging times. But now, with the lockdown starting to ease month by month, there is a glimmer of hope. Now, more than ever, it’s time to put all your efforts into reopening your business with a bang. But how do you get back on your feet ahead of the big reopening? Keep reading and we’ll share our advice on how to […]
8 Quick Tips for E-commerce Conversion Optimisation
There are millions of e-commerce businesses out there and that means you’re always competing to stand out. You might be looking at digital marketing channels, such as social media, to increase conversions. Rarely do businesses focus on the core of their marketing – the all-important website. E-commerce conversion optimisation is critical and can have a direct impact on the success of your business. What entrepreneur doesn’t want success? So, to increase conversions on your e-commerce website, be sure to follow these 8 quick tips. To begin, let’s get […]
