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Beyond Likes: How to Build a Social Media Community

Welcome to the era of social media, where the landscape has evolved far beyond the simplicity of likes and follows. In a digital world saturated with superficial connections, it’s time to dig deeper and explore the intricacies of building a genuine social media community.  We’ll unravel the secrets of creating a community that thrives on […]

How Do Instagram “Influencers” Get Paid, and How Much?

There’s a mystery afoot, and we’re about to shed light on this elusive topic. Instagram influencers – those folks who seem to have cracked the code of turning their Instagram feed into a money-making machine.  Imagine a world where scrolling through your phone is for more than just news or the latest trends. It’s a […]

Why Social Media Marketing is a Waste of Time and Money

Welcome to our article today, where we’re about to tackle one of the most controversial topics in the marketing realm: Social Media Marketing. You might be wondering why we’d dare to say that Social Media Marketing is a waste of time and money.  Sure, we’ve all heard the success stories, the tales of brands skyrocketing […]

Can Social Media Marketing Really Make a Difference for a Startup?

In today’s digital playground, social media is more than just cat videos and funny memes. It’s a powerful tool that can shape the destiny of your startup. From reaching a massive audience to establishing your brand’s identity, social media has got some serious benefits. Whether you’re offering a cutting-edge app or a trendy eco-friendly fashion […]

What Are Some Common Social Media Marketing Mistakes to Avoid?

Today, we’re exploring the exciting world of social media marketing. It’s a game-changer for entrepreneurs and SMEs, but let’s face it, it can be a bit overwhelming too. That’s why we’re here to help you navigate social media marketing and avoid some common mistakes along the way. Picture this: you’ve got an amazing product or […]

Creating a Social Media Marketing Plan for Small Businesses

Whether you’re a startup or a well-established business, leveraging social media can do wonders for your brand awareness and customer engagement. It also ensures that your efforts are focused, efficient, and effective and that you’re well on your way to meeting your business goals. Think of it as a well-thought-out strategy that guides you through […]

Understanding your target audience: A beginner’s guide

If you’re looking to grow your business, you’re probably aware that one of the most important factors is understanding your target audience. So, we’re going to take a beginner’s look at what target audiences are, why they’re important, and how you can start to better understand yours. So, what exactly is a target audience? Simply […]

How to optimise your B2B content for better LinkedIn engagement

As a B2B business owner or marketer, you know the importance of creating engaging content that resonates with your target audience. And with LinkedIn being the go-to platform for professionals in various industries, it’s a great place to share your content and connect with potential customers. However, with so much content being shared on LinkedIn […]

The evolving role of the social media manager

Are you curious about the role of social media managers and how they can help your business grow? In today’s digital age, social media has become an integral part of our daily lives and a crucial aspect of any business’s marketing strategy. It’s not just a way to connect with friends and family anymore; it’s […]

Mastering social media: How to create a content calendar

Are you struggling to keep up with your social media posts? Do you find yourself posting random content at random times, hoping something sticks? Today, we’re going to talk about creating a content calendar to help you master social media and reach your audience more effectively. Let’s start with the basics. What exactly is a […]

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