How to plan your digital marketing for 2023 in the midst of a recession
The year 2022 started out great, especially for small businesses. Covid restrictions were lifting, consumers were becoming more likely to spend money, and the economy looked great. Since then, as you probably know, a lot has changed. In addition to the passing of Queen Elizabeth II and going through several prime ministers (we’ve lost count), […]
Everything you need to know about the latest social media platforms
If you’ve spent any amount of time on TikTok or Instagram lately, you’ve probably heard of a new trending platform called BeReal. Interestingly, several new social media networks have arisen in the past few months, and we’ve decided to tell you more about them so you can make an informed decision when choosing whether or […]
Convert leads into sales with these 3 email marketing hacks
We recently told you how email marketing is still a great way to market your business, and we shared some tips on how to get it right. Today, we’re getting down to the nitty-gritty to share some really simple advice to help you optimise your email marketing to start converting leads into sales. Not only […]
How to position your brand in the midst of a cost-of-living crisis to still make sales
How on earth did we get ourselves into a full-on recession in a matter of months? And how many prime ministers have we been through these days? With soaring energy bills and a cost-of-living crisis on our hands, you may be feeling a bit uneasy in these turbulent times – and we can completely understand […]
Email marketing isn’t dead: Here’s how to use it to boost your business
Recently, some digital marketing experts have said that email marketing is a dying art. According to them, this marketing channel no longer has the impact it used to, with users opting out and unsubscribing more than ever before. However, we believe the exact opposite of the above argument, and we have the stats to prove […]
Why video isn’t just for large companies: A guide to video for small businesses
Video is #trending! While many small businesses feel that they can’t delve into video marketing because they don’t have the budget or equipment to pull it off, the numbers argue differently. Did you know that 55% of consumers watch videos before they make purchasing decisions? Additionally, 84% of consumers purchase products after watching social media […]
What social media platforms are right for your business?
Did you know that nearly half of Gen Z are using TikTok and Instagram for search rather than Google? This is according to Google’s very own data. Younger generations are leaning less towards typing keywords into search engines and relying more on the immersive experiences they have on social media to make purchasing decisions. We’ve […]
Start Now: A guide to planning your festive marketing campaigns ahead of time
Have you started planning your digital marketing campaigns for the festive season yet? You may think, gosh, it’s the middle of summer, why would I need to think about Christmas right now? The truth is, to pull off any campaign successfully, you need to plan. The earlier you start, the better your chances are of […]
4 top tips to improve your organic social media
As a small or medium-sized business owner, we know that you don’t always have the budget to boost posts and spend money on paid advertising campaigns on social media. Sometimes, the best that you can do is use your social media platforms to market yourself organically without spending any money. Many people will tell you […]
Top Trends We’re Seeing For UK SMEs In 2022
Top trends we’re seeing for UK SMEs in 2022 (SMEs) make up 99% of the UK’s total business population. This puts them at the forefront of our economy and means they were perhaps the sector hit hardest by the Covid pandemic. As the dust begins to settle and businesses start returning to normal, the question […]
