How to Run a Successful Father’s Day Campaign
Not all heroes wear capes. Some are just ordinary blokes who mean the world to their families. With Father’s Day just around the corner, it’s time to pull out all the stops and celebrate all the great dads out there. A whopping 45% of consumers chose to purchase Father’s Day gifts online instead […]
Host Your First Webinar to Attract Leads
The pandemic has acted as a catalyst for rapid digitalisation. Of course, the migration to more digital spaces was always on the cards, but no one could have predicted the fast-tracked nature at which it occurred. This digital shift has meant adapting to a more remote way of doing business, marketing products differently, appealing to […]
Reopening Your Business Post-Lockdown Like a Marketing Guru
It’s been tough. But you’ve made it. This last year we all learned that being an entrepreneur means being resilient, even in the most challenging times. But now, with the lockdown starting to ease month by month, there is a glimmer of hope. Now, more than ever, it’s time to put all your efforts into reopening your business with a bang. But how do you get back on your feet ahead of the big reopening? Keep reading and we’ll share our advice on how to […]
How to Use Pinterest Ads to Maximise Profit
When considering running an online ad campaign, and which platforms to use for that campaign, many people tend to think of Facebook as the first port of call. This isn’t a bad idea. Common advertising platforms such as Facebook and Instagram have great advertising tools that can be effective and valuable. But other platforms such as Pinterest can be just as […]
Six Ways to Use Social Media For Business
Social media is everywhere in the modern world, and the Covid-19 pandemic has increased our reliance on it even more during lockdowns and quarantines. Now more than ever, a social media presence is an absolute necessity for any business. Using social media to grow your business can seem like a daunting task, especially when you […]
The beginner’s handbook to Pinterest marketing
You have to stay ahead of the game if you want to get your message in front of the right audience, generate leads, increase conversions and build awareness around your brand. With over 450 million monthly users and a growth of 100 million in the last year alone, Pinterest marketing is quickly becoming one of the most lucrative ways […]
How to Measure Social Media Success
All digital marketing should be measured. Why, may you ask? Social media (one of the many digital marketing channels) offers unprecedented control over every penny of your marketing budget, something that didn’t exist before the rise of Google Ads and social media. If you’re not measuring your digital marketing efforts, you won’t understand what is working well and which areas you […]
The best way to advertise your business in 2021
For any small business to be successful it needs sustainable growth, brand loyalty and a consistent stream of new customers. But you can’t just expect that to magically happen overnight and without any effort. Running a small business takes determination, consistent hard work and keeping your finger on the pulse to identify the best way […]
How to get more likes on your Facebook business page
Facebook is the most popular and frequently used social network on the planet. With over 2.7 billion (with a B!) monthly active users, it’s imperative to have your small business active and relevant on this platform and for you to know how to get more likes on your Facebook business page. With organic reach […]
Golden rules for building a personal brand
A brand is a signifier, name, term, design, symbol or any other feature that identifies a product or service. Brands exist to differentiate companies, organisations and even countries! This is why building a personal brand is so important. Contrary to popular belief it’s not just companies that need a brand to identify themselves, people are walking, talking brands too. The best way to explain what a personal brand is […]
