Following my academic studies in finance and obtaining an honours in Investment Management, I transitioned into a more creative field. I have gained experience in a wide variety of roles within the marketing/advertising/ e-commerce space. Since 2018, I have worked for myself, engaging in contract positions with corporate firms, agencies and start-ups, honing my skills and contributing effectively to various projects. I have successfully launched new brands on social media throughout my career – developing the full social media strategy from the ground up (concept to execution).