Nico van der Merwe

Senior Marketing Manager

Versatile and results-driven Digital Marketing professional with over seven years of experience helping businesses grow through strategic marketing initiatives. As a generalist, I excel at developing and executing end-to-end marketing strategies, from content creation and analytics to paid advertising and brand positioning. Passionate about problem-solving, I adapt quickly to new challenges and thrive in dynamic environments. With a data-driven mindset and a keen eye for creative execution, I deliver impactful campaigns that enhance brand presence, increase engagement, and drive revenue.

Skills and Experience

Technical skills & Software tools

Meta, Instagram & TikTok
LinkedIn
YouTube
Mailchimp
HubSpot
WordPress & Wix
Shopify
ChatGPT, Claude.ai, NotebookLM
Midjourney
Python
iOS Programming
Google & Meta Ads
Canva & Photoshop
Premiere Pro
Davinci Resolve
Contentful
Figma
ClickUp, Monday.com & Asana
Mailchimp

Professional skills

Digital Marketing Strategy & Execution
Social Media Strategy & Execution
Paid Media Strategy & Execution
Email Marketing Strategy & Execution
Leads & Data Management
Website Updates, Copy and Content
Competitor and Industry Analysis
Video Editing
Copywriting
SEO
Content Strategy & Creation
Data Analysis & Insights
Marketing Automation

Industry Experience

Advertising & Marketing
Architecture & Construction
Electronics & Technology
Entertainment & Event Management
Fashion & Beauty
FMCG, Retail & Consumer Goods
Healthcare, Medical, Health & Wellness
Industrial & Manufacturing
Leisure & Recreation
Pet & Animals
Property

Additional languages

No data was found

Work Experience

Education & Certifications

Bachelor of Commerce: Logistics, Materials, and Supply Chain Management

University of Pretoria

Certified Digital Marketer, Digital Marketing

Elite Inc

Organic Content Marketing

Udemy

Licenses & Certifications: Google Search Certificate

Google Digital Academy

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