The Psychology of Sales: Understanding the Customer’s Decision-Making Process


Have you ever wondered why customers choose one product over another or why certain brands hold irresistible allure? The answer lies in the customer’s decision-making process. It’s the journey a customer undertakes, from realising a need to making the final purchase decision. Understanding this process is akin to deciphering the code to unlock customer loyalty […]

Strategies for Leading and Motivating a Virtual Sales Team


In today’s high-tech business landscape, virtual sales teams have become the unsung heroes, driving growth and sealing deals from the comfort of their home offices, local coffee shops, or even beachside (if they’re really lucky). But it’s not all sunshine and rainbows. Managing and motivating a team that is scattered across the digital universe comes […]

Four sales techniques to level up your SME

While a massive achievement on its own, starting a small business is the easy part. Keeping the momentum going is the hard part, and your sales strategy will play a significant role in this. You could have the best product or service on the market, but increased sales will always be that constant goal, no […]

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