The Data Detective: Using Analytics to Measure Your Social Media Success in the UK

Social Media

The success of social media marketing is not built on gut instinct alone. Data is your best friend, your secret weapon, and the key to unlocking the true potential of your social media presence. Here at Outsourcery, a leading provider of virtual assistants (VAs) with expertise in social media marketing, we understand the importance of […]

Using Data to Refine Your Understanding of Your Target Audience

Let’s paint a vivid picture. You’re at a lavish masquerade ball on a mission to find one particular individual among the throngs of masked guests. But here’s the catch – you’re blindfolded. While this scenario might set the stage for a thrilling party game, it’s certainly not the strategy you’d employ to run a successful […]

Data-Driven Decision Making: A Cornerstone of Digital Transformation

digital transformation

The term “digital transformation” has become a buzzword, often used to describe the changes businesses need to make to stay competitive. As a small business owner or entrepreneur, you may wonder how you can leverage digital transformation to your advantage. Digital transformation refers to the integration of digital technologies into various aspects of a business […]

Google Analytics 4: Benefits and Archiving Universal Analytics Data

Switching to Google Analytics 4

The digital landscape is constantly evolving, and businesses need to stay up to date to remain competitive. One crucial tool for businesses to understand their customers and optimise their online presence is Google Analytics. The latest version, Google Analytics 4 (GA4), offers numerous benefits over its predecessor, Universal Analytics. In this article, we’ll explore the […]

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