Advertising 101: Key Concepts and Techniques Every Marketer Should Know
Are you ready to unlock the power of advertising and take your small business to new heights? You’ve come to the right place. In today’s fast-paced and competitive world, advertising plays a crucial role in getting your brand noticed and driving sales. That’s why we’re here to provide you with some insider advice and guidance […]
Mastering social media: How to create a content calendar
Are you struggling to keep up with your social media posts? Do you find yourself posting random content at random times, hoping something sticks? Today, we’re going to talk about creating a content calendar to help you master social media and reach your audience more effectively. Let’s start with the basics. What exactly is a […]
How social media has revolutionised the way we shop
Have you ever found yourself scrolling through Instagram and suddenly feeling an overwhelming urge to buy a new dress, a trendy pair of shoes, or a fancy coffee mug? A few clicks later and boom, it’s in your cart and on its way to your doorstep. Well, you’re not alone. It used to be that […]
Setting realistic marketing goals for your small business
As a small business owner, you have a lot on your plate. You’re responsible for everything from product development and customer service to finances and marketing. It can be overwhelming to juggle so many tasks, and setting realistic marketing goals may be the last thing on your mind. However, having clear goals is essential for […]
Why 5-star customer reviews matter
In the world of business, social proof is the ultimate way to build trust and credibility with potential customers. As a result, companies are always looking for ways to leverage social proof to their advantage, and one of the best ways to do that is by collecting 5-star customer reviews. At its core, social proof […]
How to engage your audience on social media
Social media is an incredibly powerful tool for engaging with your audience and building a community around your brand. But engaging your audience on social media can be a daunting task, especially if you don’t have the necessary expertise. The key to success on social media is to create content that resonates with your audience […]
Unlocking the benefits of digital transformation for marketers
In the ever-evolving world of digital marketing, it’s important to stay on top of the latest industry trends and best practices. One of the most important of these trends is digital transformation. Are you a small business owner looking to take your marketing to the next level? Digital transformation is the process of using digital […]
How to Manage Multiple Projects with a Virtual Business Assistant
When you’re managing multiple projects and need help staying organised, it can be difficult to prioritise tasks and stay on track. That’s why many business owners are turning to virtual business assistants to manage their projects. Outsourcing tasks to a virtual assistant can free up your time, allowing you to focus on the most important […]
How to run your small business during a recession
For most people, and small business owners especially, a recession is enough to bring out a case of cold sweats and ultimate panic mode. As an entrepreneur and small business owner, you may have never experienced a recession with so much at stake. But, as we know, making money when times are good is a […]
Four reasons why you need a virtual marketing assistant
An online presence ranks pretty high up as an invaluable priority to any small business in 2023. In recent years, we’ve seen many start-up brands establish themselves via social media, with everything else following after. Initially, it may seem simple to keep a handle on all your business’s digital marketing needs yourself, but as your […]
