Using Data to Refine Your Understanding of Your Target Audience
Let’s paint a vivid picture. You’re at a lavish masquerade ball on a mission to find one particular individual among the throngs of masked guests. But here’s the catch – you’re blindfolded. While this scenario might set the stage for a thrilling party game, it’s certainly not the strategy you’d employ to run a successful […]
How Can I Make My Instagram Captions Stand Out?
Instagram is the place where images and words unite to create engaging and memorable experiences for your audience. In this digital age, where attention spans are shorter than ever, crafting captivating Instagram captions is nothing short of an art form. It’s no secret that Instagram is a powerhouse in the world of social media. With […]
Driving Business Growth with Data-Driven Decisions
Data has transformed from a mere byproduct of business operations to a valuable strategic asset. It serves as the foundation for decision-making, enabling businesses to move beyond gut feelings and assumptions. Data-driven decision-making is a systematic approach that relies on data analysis and insights to guide business decisions. It involves collecting relevant data, analysing it […]
Email marketing trends you can’t afford to miss out on
Email marketing is by far one of the most powerful tools businesses can use to promote their brand. With an estimated ROI of 4200% and an average click-through rate of just under 11%, your business can’t afford to not use email as a marketing tactic. Like with any marketing function in your toolkit, it’s essential […]
Why you shouldn’t stop your digital marketing over holidays
Many businesses think their digital marketing activities can be paused over the summer or other holidays. After all, surely your customers are too busy with friends and family to be online? However, the stats show that this is simply not the case. Studies have shown that consumers spend more money between 01 November and 31 […]
4 top tips to improve your organic social media
As a small or medium-sized business owner, we know that you don’t always have the budget to boost posts and spend money on paid advertising campaigns on social media. Sometimes, the best that you can do is use your social media platforms to market yourself organically without spending any money. Many people will tell you […]
Top 5 things your website needs to generate ROI
Having a website is a fantastic way to generate leads and sell your product. However, if it’s not in tip-top shape, there’s the chance it could negatively affect your revenue. Generating a return on investment (ROI) means driving conversions. A conversion is a goal you want to achieve by having a website. If you run […]
Top Trends We’re Seeing For UK SMEs In 2022
Top trends we’re seeing for UK SMEs in 2022 (SMEs) make up 99% of the UK’s total business population. This puts them at the forefront of our economy and means they were perhaps the sector hit hardest by the Covid pandemic. As the dust begins to settle and businesses start returning to normal, the question […]
