Professional Profile
Experienced, creative and vibrant marketing professional with over 14 years of experience across digital marketing, campaign coordination, content strategy and social media in various industries. Skilled in developing and executing marketing strategies, managing campaigns across multiple brands, coordinating internal teams and external suppliers, and creating engaging content that strengthens brand presence and audience engagement. Highly organised and delivery-focused, with a strong ability to translate business and marketing goals into well-executed campaigns delivered on time and to a high standard. Industry Experience: Personal & Household Services | Property (including Real Estate, Rental & Maintenance Services) | Art & Design | Automotive | Consultants / Coaching | eCommerce | Fashion & Beauty | Finance | Food & Beverage | Gaming | IT & Tech | Health & Wellness | Marketing Agencies | Media & Entertainment | Recruitment | Retail | Travel & Hospitality
Skills
Experience
- Manage and execute digital marketing campaigns for multiple clients from planning through to delivery.
- Act as the main point of contact for clients, managing relationships and ensuring campaigns align with their goals.
- Develop and execute digital marketing strategies across social media, email, websites and other digital channels.
- Manage social media end-to-end, including strategy, content creation, scheduling, community engagement and reporting.
- Create content and copy for websites, email campaigns, social media, blogs and promotional materials.
- Coordinate internal teams and external suppliers, managing tasks, workflows and campaign deadlines.
- Plan, launch, monitor and optimise digital campaigns based on performance and business objectives.
- Develop content strategies and calendars across multiple client brands.
- Monitor campaign and social media performance, engagement and brand visibility.
- Oversee day-to-day marketing project execution to ensure campaigns are delivered on time and to a high standard.
Education
Post Graduate Degree in Education
University of South Africa
Degree in Languages Specialising in Journalism
University of Pretoria
What clients say
"I've had the pleasure of working with Sian and her team over the past year, and the experience has been very positive. The collaboration has been smooth, and we've developed a strong working relationship."
Kevin Fox
"Sian (& the team) have done such an amazing job! She has build our marketing from the ground up."
Dan Barber