As 2018 draws to a close, it’s important to look at your small business digital marketing strategy. Reflecting on what went well this past year and what you could improve upon is very important. Doing so will allow you to kick off 2019 with a fresh perspective.
Small business digital marketing as we know, has been on the rise in the last few years. In the modern age, everything is going digital. From entertainment to health, real estate to banking – it’s a phenomenon that affects all aspects of our lives and therefore, how we market our businesses.
To survive the digital age, it’s absolutely necessary to reassess your digital marketing and its effectiveness.
The Drum predicting that $118bn will be spent on Digital Marketing by 2021, so it’s important to utilize your budget properly, however big or small. And with the digital marketing landscape becoming more and more saturated, it’s imperative to stay ahead of the game and one step ahead of your competitors. To help you kick off the new year with a fresh small business digital marketing strategy we have compiled our top 3 trends to incorporate for 2019.
Personalisation
If you want to stand out from the crowd in 2019, personalisation might be the way. Personalising your content, products and emails is an important tool for advancing customer relationships. If a customer feels appreciated and valued they are far more likely to be a repeat customer, as well as recommend your business to others.
With the availability of data through the thoroughness of analytics, customizing content has never been easier. In fact, some 96% of marketers agree that personalization advances customer relationships. Now that’s some evidence you just can’t argue with. What’s more, 74% of customers become frustrated when content on a website is not personalised.
Not sure who’s getting it right? Leading businesses such as Amazon and Netflix are at the forefront of the personalisation trend. With options based on your preferences, past purchase history and interests, these two websites are paving the way for small business digital marketing to follow. Unsure of how to implement it? Count on our digital marketing experts to steer you in the right direction.
Video Marketing
It might seem like a lot of effort but 2019 is the year for video marketing. When thinking of video you might immediately think of popular channels such as YouTube. But video marketing can include video posts as well as live broadcast across all social media channels. With Facebook and Instagram leading the way with developing technology and video instant play, video marketing might be the next best thing to engage with your consumers.
With the availability of high-quality cameras on smartphones, video media is arguably easier than ever. Aiming for a more interactive user experience, incorporating video onto your website could be a great way to reduce your bounce rate and capture your target audience. Not sure where to begin? Our Website Design and Development team are here to advise and assist.
Social Media Influencers
Social media influencers are certainly not the newest trend, but with 3.3 billion people active on social media there’s no denying that they can provide your brand with a greater reach. With trends changing like the wind, it’s important to get a firm grasp on your brand values when approaching social media influencers. To ensure accurate consumer engagement and see a return of investment, it’s important to do your research and see what will fit your small business.
So, how should you approach influencer marketing in 2019? As with anything, new practices are essential to keep consumers engaged. The key word here is subtlety. Investing in long-term relationships with nano-influencers (users with 1,000 to 5,000 followers ) can work in your favour. What they lack in reach compared to big influencers, they make up for in down to earth personification of your brand. If you’re unsure of how to research, approach or reach out to influencers, our digital marketing experts can help.
2019: The Year you Nail your Small Business Digital Marketing
Now you’ve got the forecast of what’s coming in 2019 for small business digital marketing, you’re fully equipped for the new year. With so many digital marketing tools available, it’s important to stay ahead of the game and one step ahead of your competitors. Still not convinced? Read more about the importance of small business digital marketing for small businesses.
With things like augmented reality, visual search and blockchain’s influence just on the horizon. Watch this space for what to watch out for in 2019. For now, check out our various business growth services to see how we can help refresh, revise or develop your small business digital marketing strategy.
