Social Media Marketing in 2019: What You Need to Know

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Digital Marketing is a broad industry which encompasses various avenues, centred around increasing your small business ’s online presence.

Social media marketing is one avenue that is proving its importance time and time again. It’s an essential part of your business marketing strategy that shouldn’t be overlooked. Social platforms such as Instagram, Facebook and Twitter provide an instant connection between business and consumer, dissolving the formal barriers and building trust and loyalty.

Why do you need Social Media Marketing in 2019?

It is crucial for small businesses to have an effective presence online. It helps to show authenticity, communicate industry authority, provide support and most importantly start consumers on the sales funnel. Users want to playfully interact with your brand and learn about its values, personality and further down the line: its products.

So if you’re looking for a New Digital Transformation in 2019, take a look at how social media marketing can help. If you’re already set, take a look at our top social media marketing trends seeing results in 2019!

Social Media Stories

First rolled out on Snapchat, Instagram stories have now won the popularity contest. They are a fantastic way to showcase your business in a more casual, interactive and playful manner. With over 400 million people using Instagram Stories every single day- this is a huge platform to increase brand awareness and reach potential customers.

Users are posting on Instagram more and more, partly due to its ease of use and neat aesthetic. In the digital age, the aesthetic of your small business is hugely important for capturing the attention of online users and converting them into prospective customers.

Not sure what to post? Firstly, you must consolidate your Digital Marketing Strategy and devise the best ways to use social media marketing for your small business. What do you want to achieve and what platforms will be the most effective for you to do so? At PrimePixels, we assist in all aspects of your Digital Marketing strategy so don’t hesitate to get in touch with any questions.

Video Content is more important than ever

Year upon year, video content has seen continual use, growth and sophistication. According to Wyzowl, 63% of businesses were using video as a marketing tool in 2017, and the figure is set to rise for the break down of 2018. On top of that 81% of businesses claimed that their explainer videos have helped them increase sales. And if that wasn’t enough, 53% of businesses reported that video has helped them to reduce the number of support calls they received from customers.

What do all these statistics demonstrate? As users become more interactive and engaged: they demand entertaining storytelling over traditional sales techniques. People want to engage authentically with brands and video allows them to do just that.

With the production of live videos now also taking off, it’s easier than ever to demonstrate your brand’s interactivity and personality. Building trust while reaching a broad audience, video content is essential for your social media marketing strategy.

Mobile Responsive Websites are a MUST

As users progressively move from traditional desktop PCs to mobile and tablets, it’s increasingly necessary for your website to adapt to mobile devices. ‘Responsive design’ is ultimately a way to put together a website so that it automatically adapts and scales its content, elements and images to the required screen size.

The ultimate aim of this kind of design is to decrease your website’s bounce rate. If your website requires zooming, scrolling or resizing then users are more likely to give up and search for something which gives instant gratification. Making your website’s navigation as efficient as possible is hugely important in improving overall customer experience.

Unsure of how to make your website mobile friendly? That’s where we come in. With a fantastic team of Web Developers, we can help get your site fully equipped for 2019.

Voice Strategy is Set to Take Off

With the accelerated adoption of voice search and strategy, it’s getting all social media marketers’ attention. The way users search for information on the internet is changing. Voice search systems such as Siri and Alexa are set to see rising use and popularity. Forbes even go as far as to predict that by 2020 30% of all website sessions will take place without a screen! Voice search allows users to ask questions and browse answers online without the use of their screens. This new technology is set to take off rapidly.

What’s more, as voice search drastically improves the user experience, it’s fantastic for SEO rankings. Search engines such as Google are putting an increasing emphasis on voice search optimisation. According to Forbes, by January 2018 there was an average of 1 billion searches conducted by voice every month! For social media marketing in 2019 therefore, a voice strategy must be considered.

Eager to learn more? Read about why Forbes is predicting Voice Search’s domination in 2019 and how you can take full advantage of it for your small business.

User Generated Content (UGC) is on the Rise 

If all of that sounds way out of your reach, you’re in luck. Our last tip is the simplest yet. User-generated content is most definitely a trend worth pursuing in 2019. Encouraging customers to engage with your social accounts through tagging and crediting. It’s a great way to make your customers feel valued while producing free content. Word of mouth can play a huge part in the success or failure of a small business. So, publishing UGC is a great way to create brand awareness for your small business.

Publishing UGC showcasing users interacting with your brand, business or product is a really creative way to command industry relevancy. Not sure how to do it? We have a team of Social Media Experts ready to help.

What does 2019 have in store for your Social Media Marketing?

If these Social Media Marketing tips for 2019 have anything in common, it’s the increasing focus on customer experience. Adopt these trends should with the core aim of adding value to the targeted customer. It’s all about engaging with them in an authentic way. As users become increasingly demanding, 2019 should be the year your small business strives for progressive customer experience.

If you are not confident in how to scale and adopt these upcoming trends, we have a talented team who are happy to assist in all areas of Digital Marketing. Take a look at our various business growth services or book a free trial today to make 2019 your most successful year yet.

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