Why start-ups need virtual marketing assistants

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First (online) impressions count. Your social media pages give potential customers an introduction to your brand and the character of your business –– make them standout! The internet is filled with pools of content and businesses competing for likes, shares and clicks from billions of consumers. As a result, digital marketing has become an increasingly important business growth strategy, requiring as much attention as possible. 


Digital marketing elements such as social media management require an “always-on’ approach, especially for start-ups that are trying to tap into their audience and gain a competitive advantage. But how do you balance scaling a business from the ground up as well as handling the demands of digital marketing on a shoestring budget?

The answer is a click away – a virtual marketing assistant. Beyond the key benefit of being cost-effective, here are more reasons why you should consider hiring a virtual marketing assistant:


Website management


Your website is the first introduction potential customers have to your brand and the character of your business.

Hiring an experienced virtual marketing assistant can help you ensure the information on your website is constantly updated and that your website is not only aesthetically pleasing but also functions well.

Your virtual marketing assistant is the second pair of eyes to ensure visitors navigate your website without feeling like they’re wandering through the desert. 


Brings your brand to the people


You can’t grow your business if people don’t know about it. This is where digital marketing and social media management come in handy.

Your virtual marketing assistant can help you build brand awareness and visibility by establishing your social media pages and ensuring your content is current and up to date.

Most importantly, a dynamic presence on various social media platforms is extremely important and requires consistency, your virtual marketing assistant has that covered. 


Helps you get to know your target audience better


Staying on top of social media trends and analysing reports, although time-consuming, is key to understanding your audience and how they relate to your content.

Having a dedicated social media manager can help you stay abreast of changes in trends and give you a better view of the type of content your audience engages with most, so you can adjust your digital marketing efforts accordingly. 


Expands your reach


Once you’ve tapped into your audience, the next step is to cast your nets wider. Hiring a talented virtual marketing assistant helps you solidify your place in the market and show competitors that you mean business.

This provides more avenues for customers and prospects to find your company and engage with your brand.

When people are aware of your brand, and it’s good enough, they’ll share it with others. Simply put, your Virtual Marketing Assistant is available to promote you when you are not. Do it right, and you’ll attract more customers. 


From assistance with administrative tasks and diary management to handling life’s daily tasks; the benefits of having a virtual assistant are many. However, finding a talented virtual marketing assistant is a clever way to improve your bottom line. Like many things in life, if you’re going to do something, do it right – the same applies to your digital marketing. 

Ready to get started? Contact us today and we’ll connect you to the right virtual assistant with digital marketing experience to help you take care of the most important part of your business.

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Since 2015, we’ve empowered thousands of businesses to scale efficiently and optimise their operations with seamless access to a pool of quality remote talent through a flexible subscription model.

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