With over 3.6 billion active social media users worldwide, your business simply can’t afford to bypass this channel for your marketing.
When done right, social media marketing can boost your brand awareness and your reach, as well as generate a high return on investment (ROI).
However, while you may be an avid Instagram user yourself, it’s possible that you don’t have the time and expert knowledge to run your social media marketing effectively.
This is where an outsourced social media manager can make all the difference.
What can an outsourced social media manager do?
From developing your social media strategy to designing beautiful graphics, social media managers are highly skilled in what they do.
When it comes to getting social media right, there are several moving parts at play. And, with algorithms and best practices constantly changing, you need a social media manager who can keep their fingers on the pulse with all the latest updates – this way, your brand stays ahead of the pack.
Other than your strategy, an outsourced social media manager can handle:
- Content creation – copy, design, and video.
- Community management.
- Social media customer care.
- Using social media automation tools to schedule and manage your platforms.
- Develop detailed reports.
- Social media and trend analysis.
- Paid advertising campaigns.
The benefits of outsourcing your social media marketing
Hiring an in-house social media manager is going to be expensive. With their extensive skill set and many years of experience, you’ll not get a high-quality social media manager without parting with a significant amount of cash each month. Outsourcing to a virtual social media manager saves you money as you’ll usually pay either an hourly fee or a flat subscription rate.
When you hire an on-site employee, you have to consider paying for their desk, chair, laptop, and software and provide competitive benefits. You also must handle paying their salaries and their tax and staying on the right side of labour law. When you outsource to a social media manager, none of this is your responsibility. Again, you save money, and you can say goodbye to admin and HR headaches.
Lastly, when you hire an outsourced social media manager through a reputable agency, your virtual employee has been fully vetted with completed background and reference checks. All you need to do is sign up with the agency and select your social media manager. This cuts out the need for a recruitment and hiring process and the tasks that come with it.
How do I hire an outsourced social media manager?
Your first step would be to research reputable virtual employee agencies online. Check out their reviews, case studies, and their pricing.
You would then need to approach the company and learn more about how they can help you and their selection process regarding their social media managers.
Lastly, you’ll usually be able to select an outsourced social media manager from a few suitable options that will be provided to you. You’ll either be presented with some employee profiles that match your industry, or you’ll get to interview them yourself.
Hiring an outsourced social media manager can save you money, and time, and give your marketing a serious boost. Get in touch via our website to learn more about our virtual social media managers.
