Blogging is an excellent way to boost brand awareness, improve search engine optimisation (SEO) results, and establish your brand as an authority in your industry.
Whether you’re a life coach, business coach, or any other form of a coach, you can greatly benefit from this.
As a coach, the value that you bring is the knowledge, insight, and training that you have. Centring your marketing around this, and especially your content marketing, is a great way to land new clients. Blog posts that share your advice (or enough of it to draw people in) build trust and credibility with your audience, which is essential for turning leads into new clients.
So, should life coaches be blogging? The answer is yes, absolutely. Here’s why…
People actually read blogs
In this day and age, people have significantly lower attention spans than ever before. This is why content like the short-form videos on TikTok and Instagram is so well-received.
For this reason, you may be thinking that blogging, which is long-form content, might not perform as well as a shorter piece of content. But quite the opposite is true.
According to a report by Social Media Today, 77% of internet users read blogs. And each month, more than 20 billion blog pages are viewed online.
Although there is shorter content available, blog posts are still relevant and continue to be a popular source of content.
Nurturing leads and landing new clients has never been easier
How much does it cost you to spend two to three hours writing about a topic that you know a great deal about?
We know that as a coach, time is money. But it doesn’t cost much to write and publish a blog post considering its return on investment (ROI).
Blogging is a powerful way to generate leads and nurture them until they are ready to make a purchase – in your case, sign up for a coaching session.
Over 70% of marketing companies have indicated that blogging has increased not only the number of leads they are generating, but the quality of these leads too.
Spending a couple of hours writing about something you already know a lot about and using it to land new clients is a quick and affordable way to grow your coaching business.
Drive organic traffic to your website
So, you’ve spent time and money designing and developing a stunning website for your coaching business. What’s next? You need to start driving traffic to this lovely website of yours so that you can attract new clients.
Blogging is a highly effective way to drive traffic to your coaching website. When people search for answers to their questions, and your blog post pops up as a search result, you immediately have someone visiting your website.
If your blog posts are well-written, they’ll drive people to take a look at the rest of your website, and if they’re interested in what you have on offer, they may convert into paying clients.
Using your blog to drive traffic to your website is far more cost-effective than paid advertising, for example.
Did you know that a virtual assistant can help you with your coaching blog? Our virtual assistants have access to a team of top copywriting specialists who can produce professionally written blog posts for you as if they were written from your perspective. Your virtual assistant can also help by publishing your blog posts on your website and promoting them on social media. Visit our website to sign up for an Outsourcery virtual assistant today.
