Having an attractive website for your coaching services is great. But if you’re not taking action to drive traffic to your website, your stunning website goes to waste.
You may be wondering how you can go about sending more traffic to your website so that you can get the attention and the clients you deserve. Follow these simple tips, and you should see an improvement in your online traffic.
Conduct keyword research
Keyword research is a list of keywords that your ideal clients typically search for on the internet. They’re also the terms your competitors use most to drive more website traffic.
You don’t have to be a full-blown search engine optimisation (SEO) expert to do a little keyword research for your coaching website. You can do some simple keyword research by searching online for terms relevant to the coaching services you are offering.
Including keywords in your website’s copy (the text) will drive more traffic to your pages. Keywords indicate to search engines what the content on your web pages is about. In turn, these search engines include your pages in search results when people look for things related to your services.
Start blogging
Writing blog posts is an excellent way to drive traffic to your website. Simply having a few well-designed landing pages doesn’t give search engines like Google enough content to crawl to give you better search rankings.
You can use your coaching expertise to write thoughtful blog posts that add value to your readers’ lives and gently nudge them down your sales funnel to become coaching clients.
Better yet, if you use your keyword research to inform your blog writing, you’re improving your chances of being seen online. Your keywords will tell search engines what they can find on your blog pages and will help direct people who are searching for those keywords to your blog. From there, it’s quite possible that readers can convert into paying clients.
Hire a virtual marketing assistant
One of the most effective ways to drive traffic to your coaching services website is to create a strategy and a digital marketing campaign with this objective. We don’t recommend trying to do this on your own, though. We suggest hiring a virtual marketing assistant who can come on board and use expert marketing tactics to get more eyes on your site.
Consulting with a virtual marketing assistant means getting the best advice from a trained professional on effectively marketing your coaching business online. What’s more, hiring a virtual marketing assistant through Outsourcery means you’ll be paying significantly less than if you were to use a traditional digital marketing agency, and you won’t have to pay for a permanent staff member to join your team.
If you’d like to hire one of our skilled virtual marketing assistants to take your coaching business to new online heights, visit our website. One of our friendly consultants will get in touch to tell you more about how our assistants can help you gain traffic to your coaching website.
