If you own an eCommerce brand, it’s essential that you stay on top of emerging trends so that you’re always a step ahead of the rest. We’ve reviewed and analysed all the data and predictions for eCommerce in 2023 to provide you with some insight into what you should look out for in the coming year. Keep reading to find out what’s trending, so you don’t miss the boat.
Trend #1: Sustainability
A recent study found that one in every two consumers would be happy to pay more for a product if it is sustainable.
From shipping packing to Net Zero policies and even eco-friendly production, eCommerce brands taking time to consider the environment are more likely to succeed in 2023.
Trend #2: The rise of direct-to-consumer
During the pandemic, the direct-to-consumer (DTC) model for eCommerce really took off. Brands found that selling directly to their customers was far more effective and significantly more profitable than selling through third-party platforms.
Cutting out the third party reduces costs, which means eCommerce retailers can offer products at lower prices and reinvest savings into marketing efforts and other areas of their business.
Trend #3: Shoppable video ads
Video is by far one of the most effective ways to market your brand online. Around 40% of eCommerce marketers are using shoppable videos to promote their businesses.
A shoppable video is a type of ad where a call-to-action (CTA) to make a purchase appears in the video itself.
Video content doesn’t require a big budget the way it used to, and even the smallest brands can use video – especially shoppable videos – to generate sales.
Trend #4: Personalisation and privacy
Online shoppers are expecting to see personalisation now more than ever. They’re looking for offers, products, and services that are specifically tailored to their interests and needs.
However, it’s difficult to get personalisation right when consumers are unwilling to share their personal information.
eCommerce brands are going to have to put in the work to get access to their customers’ personal information. You will need to position your marketing message so that you assure your customers that their data will be handled with the utmost sensitivity and that you won’t share it with anyone. You can also mention that their data will only be used to send them great, personalised offers.
Trend #5: Hiring virtual marketing assistants
A significant trend we are seeing in the eCommerce world is online store owners trying to tackle their marketing themselves. Unless you have in-depth marketing knowledge, you shouldn’t attempt to market your brand online alone.
Many eCommerce companies are now enlisting the help of a virtual marketing assistant at affordable and flexible rates to ensure they stay on top of their digital marketing game.
A virtual marketing assistant can help you with everything from strategy to social media and everything in between. Visit our website to learn more about our virtual marketing assistants who are ready and waiting to help elevate your eCommerce brand in 2023.
